It has always been my dream to be my own boss. However, while it's nice to have nobody looking over my shoulder, telling me how to do things, it's also scary to be the one in charge for the same exact reason - there's nobody there telling me how to do things. For anyone else trying to market and brand their startup company, here are a few tips that I've picked up along the way.

 

• Network, Network, Network: The first rule of thumb for any thriving business is to build a solid, and constantly growing network of supporters, investors, and clients. Check out local business associations and business conferences. After attending a business conference Los Angeles investors and clients multiplied within weeks for my small company. 

 

• Reputation: The best way to build a reputable company is by acquiring loyal customers and letting them spread the word for you. However, this is a long and dedicated process. A quicker way to build reputation is be nominated for and to win business awards. Did you know that in order to be considered you must nominate your company for an award? That's right, it's rare that award givers will come seeking out your business, so don't be shy, nominate your company for as many awards as you are qualified for.

 

• Online Presence: Build your visibility on the internet by building an simple and efficient site. Consider hiring one of the top marketing firms that specializes in search engine optimization to build your online presence and drive traffic to your site.

 

• Recognition: It may feel odd to toot your own horn, but a seal of recognition for awards and outstanding performance in your field will go a long way in converting potential. Look for companies that offer awards to the Best Entrepreneurs and sign yourself up. Even if you're simply nominated, this will look good to potential customers.

 

• No Rest for the Weary: Sure, you may reach a point where you feel you have enough clients, investors, and interest, but the work can't stop there. Marketing and branding is a constant effort. If you reach the point where you feel you can't handle the workload, then congratulations! Your small business is ready to expand. Hire a new employee for marketing and sales and don't lose any of the steps you have worked so hard to gain. Trust me, your competitors are still working to outpace you and it takes effort to remain at the top of your game.