Business owners and entrepreneurs have a tough job. To be successful, for not only themselves, but also for their employees, a business leader must possess perseverance, vision, a sixth sense about when to take risks, when to cut losses, and who to trust. Business leaders are often crucial to the communities they operate within. It is important for business leaders to be recognized for their achievements and their contributions back to the community, which is exactly what USGEA's small business awards aims to do.

In honor of National Entrepreneur's Day, the United States Global Enterprise Association (USGEA) is holding an event called ECON2011. ECON 2011 is an award ceremony and corporate networking and workshop event. Top companies from the business world will inspire those in attendance with speeches and workshops. This year ECON will be business awards in 7 categories.

In the business world it is important to recognize companies that stand apart from the rest in key areas. Competition in these categories is fierce, and an award in one of these fields recognizes companies that have the foundation and values to remain in the market for a long time to come. The publicity and accolades that come from receiving such an award is something that many companies strive for and all business can learn a lesson or two from the practices of Best Companies.

Best Employers is one of the most gratifying business awards a company can receive, because a company is only as good as its people. Good employee practices mean that employees feel utilized and can rely on their colleagues, or teammates. This award is voted on by the employees, and means that they are satisfied with their benefits, their ability to move up within the company, the atmosphere, the communication amongst team members and management, as well as other factors, such as onsite daycare or fitness centers perhaps.

Similarly, Best Marketing Firms Awards are awarded to firms who capably execute a marketing strategy and bring their clients measurable success. This award is highly competitive because results of a marketing firm are so measurable. The Best Marketing Firms must display high levels of qualities such as innovation and creativity. A top firm is not merely copying what has already been done, but being a leader in the marketing arena by figuring out new ways to get the message out as well as new ways to target demographics that are becoming increasingly jaded to marketing efforts.

If you or anyone you know deserves business recognition for being one of the year's top companies or entrepreneurs, then don't hesitate to nominate today!

It has always been my dream to be my own boss. However, while it's nice to have nobody looking over my shoulder, telling me how to do things, it's also scary to be the one in charge for the same exact reason - there's nobody there telling me how to do things. For anyone else trying to market and brand their startup company, here are a few tips that I've picked up along the way.

• Network, Network, Network: The first rule of thumb for any thriving business is to build a solid, and constantly growing network of supporters, investors, and clients. Check out local business associations and business conferences. After attending a business conference Los Angeles investors and clients multiplied within weeks for my small company. 

• Reputation: The best way to build a reputable company is by acquiring loyal customers and letting them spread the word for you. However, this is a long and dedicated process. A quicker way to build reputation is be nominated for and to win business awards. Did you know that in order to be considered you must nominate your company for an award? That's right, it's rare that award givers will come seeking out your business, so don't be shy, nominate your company for as many awards as you are qualified for.

• Online Presence: Build your visibility on the internet by building an simple and efficient site. Consider hiring one of the top marketing firms that specializes in search engine optimization to build your online presence and drive traffic to your site.

• Recognition: It may feel odd to toot your own horn, but a seal of recognition for awards and outstanding performance in your field will go a long way in converting potential. Look for companies that offer awards to the Best Entrepreneurs and sign yourself up. Even if you're simply nominated, this will look good to potential customers.

• No Rest for the Weary: Sure, you may reach a point where you feel you have enough clients, investors, and interest, but the work can't stop there. Marketing and branding is a constant effort. If you reach the point where you feel you can't handle the workload, then congratulations! Your small business is ready to expand. Hire a new employee for marketing and sales and don't lose any of the steps you have worked so hard to gain. Trust me, your competitors are still working to outpace you and it takes effort to remain at the top of your game.