Beijing time, October 17, United States renowned science and technology eWeek Web site recently published in the literary magazine said that despite the late co-founder Steve Jobs has been against the smaller size iPad tablet, iPad Mini has a significant to Apple, the device or will become a new cash cow for Apple.

Apple today issued invitations to the media, announced that it will hold a Special Conference on October 23. Apple's invitation did not indicate this content, but said that we've got a little more to show you. However, widely seen as Apple iPad Mini will be released at that time. According to rumors, iPad Mini will be powered by 7.85 display, with two versions 8GB and 16GB. There are even rumors said that some versions of the iPad Mini will support 4G LTE network.

Of course, Apple had got success in the tablet computer market, Apple iPad is currently the best-selling products of the Tablet market. Sells for $ 499, but with consumer and business users to just the growing love of computer products, iPad quickly overwhelmed the other similar Tablet products.

Given that Apple achieved these successes, and iPad Mini will bring smaller revenues, some people might wonder why Apple wants to launch new Tablet products. However, after further review can be found, Apple still has plenty of reasons to launch iPad Mini. As long as the correct strategy, iPad Mini will be successful without question.

Here are ten reasons to launch Apple iPad Mini:

1. lower cost

Launch iPad Mini doesn't take too money that is one of the benefits of the cost for Apple. IPad Mini is the smaller version of the iPad, which indicate their production costs are lower than the iPad. Given that Apple has been holding more than $ 100 billion in cash, invest in production equipment for the company just a drop. In short, there is no financial risk to launch the iPad Mini for Apple .

2. Google and Amazon

If it is not in order to compete with Google and Amazon, whether Apple launches the iPad Mini, which is hard to say. After all, Amazon Kindle and Google Nexus 7 Fire overlord of the HD is a low-end Tablet PC market, but Apple has been unable to obtain more revenue in this market.

3. beat other competitors

Though iPad Mini may not be denied Nexus 7 or Kindle Fire, but with the iPad Mini, Apple tablet will be deadly blow other competitors in the market. Barnes Nook and similar devices such as Samsung Galaxy Tab or will disppear soon after Apple rejection by far. When Apple entered the market, apart from Apple, and the market can hold only one or two competitors, while all other products typically are halfway out of the market.

4. Apple realized the need to attract budget-consumer

Apple knows that while the iPad performance, but was unable to really attract the very budget conscious consumers. However, Apple can resolve this issue by launching the iPad Mini. It is learnt that the lowest iPad Mini sells for $ 249, such a price is not bad.

5. holiday shopping season is coming

If you would like to know why Apple choose to publish at this time now: iPad Mini? Look in the calendar was clear. The busy holiday shopping season is at hand. You know, then there will be a lot of people going to the store to purchase tablet, Apple is hoping to involve as many users as possible to buy their products.

6. increasingly difficult to reach analysts ' performance expectations

Apple was under pressure from investors. Every quarter, Wall Street would be for Apple to set the high revenue and profit expectations, and meet these high expectations for Apple, arguing more and more difficult. By launching the iPad Mini, Apple could be a new source of revenue, adding chips to meet high expectations on Wall Street.

7. iPod will dying

Apple's iPod product is in edge of the dying. Once Apple abandons the product, Apple will lose billions of dollars in revenue. With the launch of the iPad Mini, Apple could make up for the losses. In addition, the small size version of the iPad or may be those likely to buy higher-priced iPod Touch alternative to consumer choice. Believe it or not, iPad Mini would erode before new iPad sales and iPod Touch market share.

8. among the attractions for children

Low price small size version of the Tablet owns one of its outstanding characteristics is to attract children. In most cases, parents buying for their children are lower in price the Tablet, in case children or damage their own more expensive flat-panel products. Apple saw a business opportunity and this opportunity may be commercialized. If Apple can attract the younger generation to use their products as soon as possible, then they become long-term customer greatly. What is more, Apple will also launch all kind of Apple accessoires to attract fans, such as cheap iphone 5 cases, cheap ipad cases, cheap ipod cases, iphone power packs and so on.

9. halo effect

Apple continued to sell new mobile product, and understood that these devices can boost the sales of the company's other products. IPad users are more likely to buy iPhone. Users who purchased these products might be more willing to buy a Mac product. Capital strategy called the "halo effect", up to now, the strategy has brought huge profits to Apple. With the launch of the iPad Mini, this effect will continue for several years.

10. the new design test

According to some reports, iPad Mini will adopt a new design concept, and Apple's next-generation iPad likely to adopt this design. If this is true, Apple or might want to launch version of the iPad with its small size. What worked? What user wants the next generation iPad? Know like Apple, launched a product sometimes in order to achieve two main purposes, namely financial interests and provide inspiration for future products.

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United Kingdom, Reuters reported on October 13, a person said on Friday, Apple will hold a Conference on October 23, is expected to introduce a smaller iPad to challenge Amazon and Google that provide low cost tablet computer.

Wall Street analysts have been speculation that Apple is planning to launch a low-cost for months, the smaller iPad, is similar low price equipment intended to fight. Analysts said that although it could hurt Apple's profit, they can prevent their rivals to dominate the growing computer market.

The sources do not explicitly what kind of products will be introduced by Apple, and an Apple spokesman also declined to comment. But the technology blog AllThingsD reported on Friday, Apple launches iPad mini in the activities of the company. Many experts expect iPad mini screen size will be7 inches to 8 inches.

A smaller iPad will fight directly from e-commerce company Amazon Kindle Fire HD Tablet PC and Google Nexus 7 tablet. Both devices are equipped with 7-inch screen, sells for $ 199. Last year launched the first Kindle Fire occupied the United States about one-fifth of the Tablet market.

The unidentified sources said, Apple is preparing to launch on October 23, on the activities of a new product, which is earlier than Microsoft on October 26 launch system and new Windows 8 tablet Surface. What is more, Apple will also launch all kinds of ancillary products, for example, ipad cases, like Apple iPad2 and cheap ipad 2 cases .

Nexus 7 Tablet that manufactured by Asustek scored an initial victory, run out shortly after its launch.

One Wall Street analyst said at the time of its visit to a parts supplier in Asia, he saw the media call the iPad mini. Topeka Capital-analyst Brian White, said: "we really organic will try to play one supplier model for using the iPad mini. The 7.85 inch mini iPad likes gloves size, which is suitable for our hands. We easily can put the equipment in sports in a jacket pocket, it provides consumers with more mobile iPad experience. "

Apple's announcement was one of the most watched event in the industry as a whole, consumers and technology investors pay close attention to their publication. However, Apple's announcement was this time held in the context of popular technology stocks more volatile.

Saturday on the NASDAQ stock market, Apple shares rose 0.25%, closed at $ 629.714, managed to equalize down share prices suffered losses over the past three weeks, because investors in shares of Apple on September 21 reached a new high after $ 705.07 and threw unit now.

While Apple's share price has risen this year by 55%, this slipped 10% from current record high. Wall Street analysts said share prices fell because of fears major contract manufacturer Foxconn iPhone in September that violence will disrupt the supply of iPhone, and the Apple Map errors that got more consumer services attracted sharp criticism.

Profit margin has a risk?

IV of the Apple quarter results will be released on October 25, only two days after launching.

Mini iPad on Apple's industry-leading profit margins may be a risk, as both Amazon and Google have been exposed did not earn money from the small flat.

IHS iSupply agencies estimate that almost cost-benefit balance Amazon Kindle Fire. However, the Internet retailers used the Kindle Fire sales, a lot of music, books, and other online content. Google said the Nexus 7 Tablet is $ 199 sale at cost price, no profit.

According to Apple in July exposed a Samsung patent prosecution documents show that in the period from October 2010 to March 31, 2012, Apple iPad sales gross profit 23% in the United States, while iPhone sales in the United States is almost twice times the iPad gross margin, gross profit margins in between and 49% and 58%

Sterne Agee analyst Shaw Wu said that if the price of the Apple iPad mini is set at between $ 299 and $ 349, that Apple can keep current profit margins. Because the tablets are the most expensive part that is the monitor, iPad mini display will be cheaper. If the iPad mini priced under $ 299, so Apple can maintain better margins, as long as Apple 8 GB storage space, rather than the current minimum of iPad 16 GB of storage space.

IPad mini would mark a new starting point for Apple, because Apple currently has only a 9.7-inch iPad, even if the Tablet is equipped with a variety of storage options, and the starting price is $ 499. Past Apple founder Steve Jobs has been laughing at a 7-inch screen for Tablet. However, Apple's internal e-mails showed Internet Manager Eddy Cue considers any 7 inch tablet computer market, Apple has a tablet. This appears in the e-mail sent to Apple executives in early 2011, jobs has been heating up on this idea

Are struggling Silicon Valley company earlier HP Tablet does exist proof low price good markets. At that time, HP decided to abandon the TouchPad and its price lowered from $ 399 and $ 499 after $ 99, TouchPad sales are booming.

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Microsoft Windows 8 will be introduced on October 26. Windows 8 release date can be expected soon, but a new version of the operating system or large or small problem still exists. Every issue is likely to become an obstacle for users to buy Windows 8 devices. This article analysis the 9 outstanding issues of Windows 8 operating system for you.

How to implement a device between the multimedia synchronization

So far, Windows Phone users have been relying on a desktop application Zune to implement a multimedia transmission between the phone and the PC. Windows 8 coming, Zune will gradually disappear, but Microsoft officially revealed their take measures and new operating system synchronously with the phone.

Technology website The Verge exposed a suite of Windows Phone screenshots, but it can only show that the suite can be used for isochronous transfers. It also cannot answer whether Windows 8 will continue to provide a desktop synchronization application problem.

In addition, the user can only achieved through iTunes Windows RT devices and data synchronization between the iPhone, the iPod touch, or iPad. But whether Apple releases the corresponding version of iTunes in Windows Store is still a mystery. Whether Apple will ignore these Windows RT tablet users? Time will tell us the answer.

Details of the Xbox Music

Although as early as June, Microsoft released Xbox Music, but so far we do not have Xbox for further details. Expected Xbox will be similar to Spotify and Pandora's music box to provide users with free streaming media and music subscription services or the Xbox can be like Apple's iTunes music cloud storage services for users is still a huge mystery. In addition, we continue to have nothing details about Xbox pricing, service, date and so on.

Smart Glass implementations

SmartGlass is Microsoft Windows 8 tablet, Windows Phone 8 Smartphone together to create service kit, Xbox 360 allows users to manage control and multi platform video sharing. Take advantage of this program, users can get on TV video on a mobile device for more information.

It seems SmartGlass features are so cool, unfortunately we do not know how to use, do not understand how it use third party software to choose. Not clear those applications can be transferred to a mobile device, or in a second screen. Microsoft had taken advantage of HBO GO to model and demonstrated the effect of a Halo 4 under SmartGlass. However, we also look forward to more details.

Where to go? Paint, Movie Maker desktop application

Windows 8 operating system for Tablet and touchscreen functionality to Bing, optimized for sport, finance and weather gadgets. But what is shocking is the traditional paint and Movie Maker is not disconnected from the desktop mode, does not get upgraded touch.

Microsoft built its own application, or using a third-party application to fill vacancies? If there is no reserve, in the Windows Store, it will be very sad. If Microsoft really wants consumers to take their application ecosystem seriously, the key is to match the modern style of its traditional desktop software touch-screen versions.

How Windows 8 will continue with the upgrade?

Windows 8 tablet and desktop operating systems sets attributes for one, can be widely used in Tablet and PC. However, the operating system upgrade is a tricky problem that Microsoft will face. If you emulate the iOS and Android system provides users with a free upgrade, Microsoft's profit will no doubt lose a big chunk of fat. If you adopt a traditional Windows system pay to upgrade policies, then Windows 8 tablet sales are worrying. Here, I want to give a recommendation to Microsoft, whether Microsoft can like Apple to launch all kinds of ancillary products, such as

In addition, the upgrade cycle will also make Microsoft in a dilemma. As we all know, mobile platform operating system updates speed enhancement upgrade cycle is very short. If Microsoft continues to update Windows operating systems every three years, will likely fall after the man, if shorter upgrade cycles, and how Microsoft will treat? Windows has not been published, the upgrade has become Microsoft headache problem.

Upgrade costs

Microsoft said that by January 2013, Windows XP, Windows Vista and Windows 7 users need only pay $ 40 to upgrade the system to Windows 9 Professional Edition. But after January 2013, how to change upgrades?

Costs increase substantially more than $ 100, or continue to keep prices low? When you upgrade Windows 8 after up to$ 100, the user will continue to upgrade the system?

Details of the Surface

Microsoft's Surface caused widespread concern in the industry, its design and ultra-thin keyboards were widely praised. However, Microsoft has keep quiet to its price, display resolution and battery.

While major technology site on the Surface for many reports, but Microsoft official did not respond. Windows RT version of the Surface cheap ipad 2 cases, cheap ipod cases, cheap iphone 4 cases, cheap iphone 5 cases and so on. will be held on October 26 and released alongside Windows 8 operating system, will unveil Surface RT version of the mystery. In addition, we also expect Microsoft to publish Professional Edition Surface details.

Windows 8 and Windows RT just can't clear

Distinguish between both Windows 8 and Windows RT operating system really is just a piece of cake for IT, but many ordinary users is difficult to understand the difference between Windows 8 and Windows RT. While many technology blog has repeatedly stressed that the two frameworks are different, Windows 8 is based on the x86 structure, supporting traditional PC applications, and RT is unable to run legacy software complex based on ARM architecture, apply only to the miniaturized device for the low price.

But the structure of the normal user does not care about processors, understanding of the applications also have a lot of limitations. Differences in how two operating systems to consumers and recommend the appropriate for the user's operating system will be a major challenge to Microsoft's marketing team.

Number of applications

Microsoft actually gives the user a number of applications is a matter of user interest. It is learnt that as of October 10, approximately 2,400 total Windows application Store. Microsoft officials said that when publishing to provide users with applications. However Windows 8 release, Windows 8 will attract enough developers, complete indicator is still unknown. However, if Microsoft does not provide consumers with rich full applications, prospect is worrying.

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From Pew Research Center of latest investigation report displayed, from 2011 to 2012, only after a years of time, Apple flat computer market share has reduced 29%, which main of causes is some low price flat computers, such as Amazon Kindle Fire, after launched market, currently last year November, it has occupied the flat computer market share of 21%, and 2011 all Android flat computer of market share only 15%, description low price of charming, Users are also unable to resist.

At the same time, data showed that already accounts for its share of the current Android tablet has reached 48%, 50% boundaries has only two percentage points, and after October, besides Kindle Fire HD and NookHD, there are also a note of large Windows 8 tablet will debut. There is no doubt that it's all streaming iPad's market share, in fact, following The New iPad is not adequately recognized by the market, people's enthusiasm for the products of this improvement is unlikely is not high, this iPad share no doubt one reason for the decline.

In that context, it is inevitable for Apple to make a change, in The New cycle of the iPad itself did not get a promotion, then, perhaps changing size preference to seek wider user base may be Apple's next policy, one of the underlying causes of this is the Mini version of the iPad in place.

It is well known that Microsoft has very high degree of concern for the Apple tablet, in the process of jointly promote WP8 Tablet PC manufacturers, it does not hesitate to personally go into action, the introduction of Surface tablet to compete with Apple. Currently, Microsoft has begun to Surface of its upcoming tablet computer sales, a neighborhood near the Apple retail stores in Chicago carried out a graffiti-style marketing campaign. It might just Surface of the preheating phase, but Microsoft passed a resolve to customers. However, Microsoft still learn Apple to launch some accessories to appeal customers, for example, Apple launch cheap new ipad cases to add sell point.

In fact, when launching Surface, Microsoft is also under a great deal of determination, because many PC makers were criticized, even publicly accused Microsoft should not participate in the Tablet market. But Microsoft has their own calculations, when PC manufacturers of flat-panel products experienced the early development after still unable to shake the market share of the Apple iPad, so Microsoft had to make more choices, perhaps personally go into action is the best option. After all, outside of the notebook market, and perhaps the development of flat-panel pattern change will ultimately decide the future of the computer market, Microsoft missed the opportunity, future development is not only out of the WinTel architecture of interest, but a complete removal of the own.

In this evolution and anticipation, Microsoft war is inevitable, even if his coalition partners are offended, and their flat-panel market competition so long, this is

Microsoft's determination. Microsoft uses Surface tablet computer to compete with Apple's iPad, through their own design and production of flat-panel, coupled with the ARM version of Windows operating system RT-based Surface tablets come out, which has a big effect on Apple.

If Google did for the flat degree of importance is not enough, more effort placed on the Android mobile phone, then continuing hot of iPad, mobile strategy and future developments make Google had to on the flat-panel market planning. Google continues to provide the Union popular Android system to support the premise, punch Nexus layout.

Google also plans to expand the Nexus 7 Tablet production on line, the line will include intelligent machines, in order to further enhance their own system platforms as a way of penetration. Google hopes with a wide range of intelligent machines brand suppliers such as Samsung, LG, HTC and Sony cooperate to release its Smartphone Nexus 7 platform. It is learned that the Android Tablet market share 48%, Kindle Fire took 21% share, 8% of persons also have the Samsung Galaxy.

At present, the market began to spread across the various versions of the iPad Mini. It is learnt that the seventh-generation iPod touch and iPad Mini, with cheery behind the panels, more symmetric interface design, more narrow on the bottom side of the border.

Research and marketing company (Research and Markets) recently published research report forecasts number 7.85 inch iPad Mini production this year will reach 30 million.

According to the Wall Street Journal reported that Apple seeks to remain competitive against the time of Tablet competitors such as Google and Amazon, said Asian components makers of Apple executives, has begun volume production iPad Mini. It is reported that LG display and Taiwan last month began mass production of iPad Mini LCD screen.

Since being listed on the first-generation iPad, Apple's rivals have also introduced tablets of varying size, performance, and price. Google's Nexus 7 July 7-inch released, priced $ 199. Amazon Kindle Fire tablet was on sale last month, introductory pricing $ 159. Apple iPad $ 499 price is clearly too expensive.

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In October 2012, for the IT sector as a whole, it will not be commonplace for a month. For the PC industry, Microsoft chose the revolutionary operating system Windows 8 on October 25. For the Tablet, October will have three consecutive blockbuster in this blue ocean: first Apple iPad mini will be released on October 17 (but has not yet been determined), and the second is 8.9-inch Kindle Fire HD will start shipping on October 20, the last is formally launched on the day of release of Windows 8 for Microsoft Surface RT.

About the rumours of the iPad mini, there were too much. The 7.85 inches smaller iPad, says it is Apple felt pressure from Google, Amazon and other companies decided to launch the product, says it is that Apple is trying to occupy the entry-level product in the market, its appear seems to bring round of shuffling to the Tablet market.

The $ 399 iPad 2 and $ 499 of The new iPad has occupied flat computer near 70% of share, in contrast, while Android flat of products lines are more rich--both 199 dollars of started model, also has 750 dollars of high-end products-- has just occupied flat computer of 30% share, this also clear means that many businesses of appetite do not to meet. But faced with strong iPad, Android family seems to have some reluctance, homogeneity of appearance and functionality, making their lack of competitiveness with the Apple. Simply hit "price" in exchange for nothing more than to be able to fight for the moment, has not changed in nature, the ultimate outcome remains "live" – perhaps the words used to describe too exaggerated, but also lot of money is not relevant. Isn't it? Many Android Tablet companies join forces, only hold less than half of the iPad's market share.

Perhaps Amazon get involved and brought some new changes to the Android tablet. Kindle Fire is the lower-priced flat-panel "ancestor", with a price of $ 199 and various charges for their services (such as books, music) lesson for other manufacturers of the same camp: tablet computers can sell make money like this – does not rely on hardware and sell software, creating a fusion of hard and soft "ecological environment". Which can follow the example of Amazon but other companies are doing that? No doubt Google is one. No one knows that Nexus 7 is inspired by Kindle Fire, the same price of $ 199, got on a quad-core processor and 1280X800 resolution in HD, and the software, apart from the first update to the latest version of the Android system, there is Google's own Google Play online application store.

If Kindle Fire has created difference Android Tablet pioneer at low prices and services, then Nexus 7 is no doubt will move up into the heights. Moreover, even if they do not take into account users will purchase other value-added services, both (perhaps including other products that imitate the Nexus 7) simply by virtue of the $ 199, firmly occupy the entry-level tablet that block of shares: Kindle Fire listing soon became the sales champion, Nexus 7 was once the goods were sold in North America.

But unfortunately is, regardless of the individual, no matter how good it is, it is still difficult to make a change in the environment as a whole, is thus rendered in our eyes, although Kindle Fire such tablets were welcome, but this situation can't change rule of iPad tablet. What is more, Apple also uses all ways to appeal customers and fans, for example, Apple would launch all kinds of Apple accessoires, such as cheap ipad 2 cases , cheap iphone cases, cheap ipod cases and so on. Now Apple iPhone 5 was coming, best cases for iphone 5 also was coming.

However, Amazon and Google's move was not wasted. Relying on iPad Apple tasted sweeteners in the high-end market, faced in getting started competition in the market to determine the opponent, perhaps feeling a bit of pressure: the so-called rainy day, worried that Kindle Fire eating into its own this "cake", rather than down the ruthless hands, that also took them over. Perhaps it was precisely such considerations, we did not see the iPad mini, this "price is more cheaper than iPad" tablet.

In the range of $ 399-829, iPad is crushing dry weeds and smashing rotten wood. Its opponent on function and performance, you can perhaps more length but could not block the consumer referred to in "tablet" four-word first thought is the one bite of the Apple. Now Apple holding iPad mini killed into the $ 200 price point, who think the iPad is too expensive and those who defect to Android tablets, how to choose?

Whether consumers will abandon the Android Tablet price, we can confirm is that the iPad mini rumor has last for a long time, its competitors will not die. Such as the advent of Kindle Fire HD was earlier, said was a confrontation of The new iPad replacement is no simple, but may also be at the iPad mini has not been forthcoming. Bezos has designed two 7 inch and 8.9-inch version, thought probably not just expansion of the product line is so simple.

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Kindle is not at all notable, it only provides a pure read, not as sexy as the Apple iPad. Kindle's design didn't cause any trouble, product color scrap and ash in ashtrays. In 2007 Kindle sale price was $ 399, sold out within five hours. Critics argue that this is just a small niche market, fanatical pursuit of Kindle for book lovers. But as the day went on, and Kindle proved these critics is wrong.

Amazon Kindle applications developed for the iPad is simply too easy, some people think that the Kindle hardware device has went.

Not so, one reason is that Kindle uses black and white e-ink, this is an early dotcom technology has been invented before the start. Another reason is that Jeff Bezos's low price strategy--the cheapest Kindle model requires only $ 69, is cheaper than parking ticket in most United States cities.

In conjunction with Apple's iOS devices sold millions of units, sales of the Kindle is also very good. Apple is proud to announce quarterly sold how many iPhone and iPad has sold, Amazon is prudent and will put Kindle sales receivable and the media combined to calculate a new digital standard "product sales ".

Next time when you see who use the Kindle in public, you can look carefully. Ask if they like paper books, some would say. Once the reader is immersed in the lines will not sense the difference between paperback and Kindle. From the design point of view, the Kindle was the digital paper. Tablet PCs want to accomplish too many functions, this is fundamentally different from Kindle. Tablet PC is clearly not a digital paper and even what will become the opposite and paper.

In the silicon valley, Apple is a company that typically has a good industrial ecology. Besides, we can also see from its accessories, apart from ipad, Apple also made all kinds of ipad accessories, for example, cheap ipad 2 cases . A month ago I started thinking about the industrial ecology of the Amazon, Amazon releases new e-readers and tablet devices. Given the flat RIM, Microsoft, Dell and Motorola that have failed in the field experience, how can Amazon to nurture its own ecosystem? Americans in one-fifth has a tablet device today, simple interface for Amazon Kindle is, why can win the hearts of so many consumers? The answer is simple: start from long ago, Amazon deeply started to study in its own industry.

When RIM and Google, Microsoft and other companies are competing App developers with Apple, but will look in the traditional areas of the Amazon: it has centuries of history of the publishing industry. This is a huge consumer market, at the time of the rise of the Internet has stubbornly prefer paper books. Amazon has been doing, is to extend this shift from printed books to Amazon's brand loyalty. Book is only part of the digital content industry. Amazon through their Prime program, select more digital content will take consumers to a shopping mall.

Low-price strategy, customer loyalty and content rich eco-system for Amazon opened a good start. When hardware manufacturers are also in the field of low-cost tablet device to compete, they will want to ask how did Amazon do. The answer sounds simple: the eco-system.

WitsView believes that Amazon choose to absorb the cost and put 7-inch Kindle Fire HD the same set at a level of $ 199, in addition to consolidating as the share of the loss the Nexus 7 that were selling like hotcakes, for the fourth quarter it will be listed with iPad mini products of a similar size, taste of forestall one ' s opponent by a show of strength in its selling price, enough to see that Amazon tries to divide forces advance on the low price and the mainstream market, determination to defend 7-inch market.

According to WitsView of observation, including Google, Amazon and other platform commercials, provides content. Through subsidies of way down flat computer price almost has into normal, this for simple only can from hardware profit of flat computer brand,, 7 inch market has gradually lost competition of advantage, once future same mode is copy to 10.1 inch or 10.6 inch market, hardware manufacturers in flat computer of survival space will further is compression.

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