The white hot competition of OS in the global smart-phone market

December 15, 2012--- global market research agency TrendForce made a survey about the intelligent mobile phone in key components in 2013, low cost and low price of the intelligent mobile phone will become more and more popular, with 3G and LTE telecommunications infrastructure more perfect, 2013 global shipments will reach 800000000 7000 6 million, annual growth rate will about 24.3%, China intelligent mobile phone brand goods accounted for global shipments of three into above. The global top five intelligent mobile phone brand Samsung, Apple, Lenovo, HTC, Nokia, Samsung and apple only two intelligent mobile phone shipments that accounted for 45% of the global Chinese brand, Huawei, ZTE, cool and into the top ten list, the RIM fell from ten. TrendForce said, intelligent mobile phone market compared to previous years at 50% growth rate next year, growth of strength has markedly slowed down, many companies began to seek a profit source, in addition to the introduction of the hardware specifications of higher product or the development of a faster transfer rate of LTE intelligent mobile phone sustained development of higher order market, software service and the clouds will be the next competition subject.

High speed growth of Android, iOS held steady, Microsoft tried to stand

Mobile market competition is still fierce battle of the hardware, but software services and cloud new battlefield will be the new victory points, 2012 in Microsoft Win 8 platform to join the war after 2013, mobile platform OS war will more turn white-hot. According to the TrendForce global intelligent mobile phone operating system market share survey, due to Google in the Android platform to provide turnkey solutions, in addition to the more easy to import, all mobile phone manufacturers can also play their hardware and software integration capability to create product differentiation. The year 2012 in the middle of intelligent mobile phone grows gradually under the influence, Android mobile phone market share compared to 2011 50 to 70 percent, further growth is expected in 2013, Android camp advantage still cannot replace.

The Apple camp at the time of the helm of Cook, the market share is expected to have little difference with 2012 in 2013, continue to remain at around 18%, while its new product effect still receives the market value, but the aura and attractive than before. We can also see this from Apple accessories, for example, iphone cases, now for the hot of iPhone 5, there are all kinds of best iphone 5 cases coming into being, such as cute iphone cases, cool iphone cases, stylish iphone cases, unique iphone cases and so on.

On the other hand, the United States of America giant Microsoft Win8 development platform has just launched soon, on 2013 break in full fury, now the

Win8 system business in addition to long-term strategy ally, Nokia, Samsung and HTC at the end of 2012 is also available on the Win8 system of intelligent mobile phone, 2013 will have more manufacturers to join the Win8 camp Microsoft operating system, city occupied rate will rise to 8.7%.

TrendForce thinks, if there is an opportunity to break through 10% systems carrying rate, either application or user structure are expected to stabilize the market position of Microsoft camp. In addition, 2013 Microsoft may also follow a tablet computer development model, launches its own brand of intelligent mobile phone, with custom hardware specifications show Win8 software advantages, further challenge of intelligent mobile phone operating system market territory.