October 23, Apple will hold a Conference in Beijing time this evening, in this time the iPad mini may be published on the Conference. Previous versions of the iPad in terms of pricing, "non-civilian" may discourage some users, while the lighter, more attractive products and prices, and are recognized by the industry is the Apple tablet computer launched a new round of market shocks, gives a lot of pressures on other brand products.

The other side, Microsoft has been very busy preparing the Tablet Surface, after 3 days of the Conference, Microsoft held the Conference at Apple later, Microsoft's Surface will be officially on sale, accept the market test. The tablet is also regarded as the comeback for Microsoft, may not be "the last straw", but may be at stake.

IPad mini are generally optimistic about and the pricing as the most critical factor Last week, Apple sent invitations to media, local time, on October 23 in the United States held a special event in San Jose, California theater, widely seen as Apple iPad mini will be released at that time.

Its stock climbed after the news, foreign media and analysts have listed various reasons to predict that iPad mini will sell well. For example, using 7.85 display, iPad Mini iPad have better mobility than larger sizes iPad. Apple is likely to make the iPad Mini thinner and lighter, iPad Mini would prove to be ideal user mobility choices.

Analysis, Apple Tablet's biggest problem is that not suitable for business in mobility. Smaller frames and a smaller display, iPad Mini should be able to solve this problem. Therefore, overall sales will have big growth.

An analyst Brian White in Taipei said after talking with Apple component suppliers, iPad mini may be brighter than the new iPad. He said: "when the excitement Apple design iPad mini, on the design aesthetic is not sloppy. In fact, we believe the iPad mini on the handle may be slightly better than the new iPad. ” What is more, Apple will launched all kind of cheap ipad accessories to appeal fans, for example, cheap ipad 2 cases .

The other hand, the pricing of Mini iPad may be far less than the new iPad. With a lower price, consumers are likely to buy the product. Analysis indicated that, "if consumers can use hundreds of dollars to win the iPad running iOS 6, what would stop them? ”

But on the iPad mini price arguments also are part of the speculation phase, someone thinks that , Amazon Kindle Fire and Google Nexus 7sold at around $ 200 in the United States market, so if the iPad mini would like to hold, pricing cannot exceed $ 250. Previously, foreign media coverage of the iPad Mini actual price may be considerably more than market expectations for a message, and its market prospects became less clear.

In fact, the evaluation is not all positive on iPad mini, foreign analysts predict that Apple will promote iPad Mini, which is slower than iPhone 5. Apple will be in November and December this year in North America, Europe, Middle East and Africa launched the iPad Mini. The time to market for products in the Asia Pacific region is expected in mid-December. Process slowing speed might give more hope to other companies such as Microsoft.

Microsoft Sureface channels of sale related to life and death dilemma

Microsoft Tablet Surface available for sale also entered the countdown, the launch date is October 26. According to foreign media reports, the United States Microsoft's first Surface RT tablet computer stocks are sold out. Last week, the 32GB Surface RT starts at US $ 499 version has been discontinued, all models in stock are now discontinued. Microsoft Surface comes to look for trouble

According to analysis from the business journal, the world's first Surface RT is based on ARM architecture, in terms of screen resolution, battery capacity and thickness than iPad does not prevail. But it highlights is that rich interface, supports USB, microSD, convenient connection and affinity. Windows 8 systems, native Office software support, plus the official keyboard accessory and the aforementioned interfaces support, will have an advantage in business applications.

Media said the release of the Microsoft Surface "must be totally success-oriented ", in fact, Microsoft is also under great pressure to indeed have a difficulty. Microsoft's Tablet Surface has many advantages, but will face greater difficulty is Dell, Acer and Toshiba competition between partners. Surface wants to be successful, must expand their sales channels, and if Microsoft extended the Surface of distribution channels, Windows system, PC sales will be affected.

Microsoft seems to have recognized this point, its channel partners opened up the Chinese market, which proved this point, although the channel system also lagged behind Apple, but this time, the Surface of RT first broke the iPhone, iPad, world's first technology products of each will be late in mainland China "practices". Suning appliance apart from Microsoft retail stores in mainland China and Hong Kong's exclusive retail channel, Surface starting online October 17 reservation, October 26, with the simultaneous global launch.

Suning Electric President Jinming said, Microsoft has great expectations on China market, it has strongly of cooperation on local channels , the wishes is key cause, China mainland this year various flat class Terminal shipments is expected to up 40 million Taiwan, next year may climbing to 60 million Taiwan, while China market in intellectual property area of genuine of, and standardization also has displayed out gradually improve trend, Microsoft flat policy successfully or not, China will is key market one.

Tablet market struggle seems to be heating up again in the second half of the year, not just Microsoft and Apple, in September, first to release three Tablet product in the Amazon, and confirmed at the press conference on its flat-panel products every year in the future for updates. It can not look upon down Amazon.

Recently, foreign media reports that Google is preparing for a $ 99 Tablet Nexus product, it will be launched in the last quarter of 2012. It was stated that the product may be equipped with ARM architecture single-core processor tablets and HUVATN Panel. This message has also added a fire to competitive Tablet market.

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