From Pew Research Center of latest investigation report displayed, from 2011 to 2012, only after a years of time, Apple flat computer market share has reduced 29%, which main of causes is some low price flat computers, such as Amazon Kindle Fire, after launched market, currently last year November, it has occupied the flat computer market share of 21%, and 2011 all Android flat computer of market share only 15%, description low price of charming, Users are also unable to resist.

At the same time, data showed that already accounts for its share of the current Android tablet has reached 48%, 50% boundaries has only two percentage points, and after October, besides Kindle Fire HD and NookHD, there are also a note of large Windows 8 tablet will debut. There is no doubt that it's all streaming iPad's market share, in fact, following The New iPad is not adequately recognized by the market, people's enthusiasm for the products of this improvement is unlikely is not high, this iPad share no doubt one reason for the decline.

In that context, it is inevitable for Apple to make a change, in The New cycle of the iPad itself did not get a promotion, then, perhaps changing size preference to seek wider user base may be Apple's next policy, one of the underlying causes of this is the Mini version of the iPad in place.

It is well known that Microsoft has very high degree of concern for the Apple tablet, in the process of jointly promote WP8 Tablet PC manufacturers, it does not hesitate to personally go into action, the introduction of Surface tablet to compete with Apple. Currently, Microsoft has begun to Surface of its upcoming tablet computer sales, a neighborhood near the Apple retail stores in Chicago carried out a graffiti-style marketing campaign. It might just Surface of the preheating phase, but Microsoft passed a resolve to customers. However, Microsoft still learn Apple to launch some accessories to appeal customers, for example, Apple launch cheap new ipad cases to add sell point.

In fact, when launching Surface, Microsoft is also under a great deal of determination, because many PC makers were criticized, even publicly accused Microsoft should not participate in the Tablet market. But Microsoft has their own calculations, when PC manufacturers of flat-panel products experienced the early development after still unable to shake the market share of the Apple iPad, so Microsoft had to make more choices, perhaps personally go into action is the best option. After all, outside of the notebook market, and perhaps the development of flat-panel pattern change will ultimately decide the future of the computer market, Microsoft missed the opportunity, future development is not only out of the WinTel architecture of interest, but a complete removal of the own.

In this evolution and anticipation, Microsoft war is inevitable, even if his coalition partners are offended, and their flat-panel market competition so long, this is

Microsoft's determination. Microsoft uses Surface tablet computer to compete with Apple's iPad, through their own design and production of flat-panel, coupled with the ARM version of Windows operating system RT-based Surface tablets come out, which has a big effect on Apple.

If Google did for the flat degree of importance is not enough, more effort placed on the Android mobile phone, then continuing hot of iPad, mobile strategy and future developments make Google had to on the flat-panel market planning. Google continues to provide the Union popular Android system to support the premise, punch Nexus layout.

Google also plans to expand the Nexus 7 Tablet production on line, the line will include intelligent machines, in order to further enhance their own system platforms as a way of penetration. Google hopes with a wide range of intelligent machines brand suppliers such as Samsung, LG, HTC and Sony cooperate to release its Smartphone Nexus 7 platform. It is learned that the Android Tablet market share 48%, Kindle Fire took 21% share, 8% of persons also have the Samsung Galaxy.

At present, the market began to spread across the various versions of the iPad Mini. It is learnt that the seventh-generation iPod touch and iPad Mini, with cheery behind the panels, more symmetric interface design, more narrow on the bottom side of the border.

Research and marketing company (Research and Markets) recently published research report forecasts number 7.85 inch iPad Mini production this year will reach 30 million.

According to the Wall Street Journal reported that Apple seeks to remain competitive against the time of Tablet competitors such as Google and Amazon, said Asian components makers of Apple executives, has begun volume production iPad Mini. It is reported that LG display and Taiwan last month began mass production of iPad Mini LCD screen.

Since being listed on the first-generation iPad, Apple's rivals have also introduced tablets of varying size, performance, and price. Google's Nexus 7 July 7-inch released, priced $ 199. Amazon Kindle Fire tablet was on sale last month, introductory pricing $ 159. Apple iPad $ 499 price is clearly too expensive.

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