Currently of technology company has two species mode to make money, one is that like Apple uses hardware, software and service to make money, another is that like Amazon does not use hardware to make money but service and software to make money, however now we seems, this two species mode for traditional of computer company are is revolutionaries, regardless of Apple and Amazon are extreme of compression has computer company of survival space, phase comparison, Amazon is more terrible.

Last August, I wrote an article on the personal site, called "what are really scared of Apple's competitors." In the article, I stated such views, Apple's competitors are really afraid of Apple's sixth sense--it can predict consumer demand, which consumers don't even know.

Many people believe in this predictably comes from Steve Jobs about intuition, because Apple has never done any real customer survey and key groups. While this is a part of, but the truth is that Apple's executives to create a product they want and want to use their own, which has become their product ideas and design guidelines.

Apple does not need to invent a product. It put the existed on the market of products better. For example, Apple didn't invent the MP3 player, iPod MP3 players became better. The same applies to iPhone and iPad.

But Apple by using their product as an application and front end further use of this service, for consumers it has created a great ecosystem. This is not just to separate Apple and other competitors, also makes it difficult for the company and rival. Apple's competitors, it has become a terrible problem. 　

I recently got a huge multinational technology company consulting requests. It wants us to study the Amazon company influence on future business potential. Although we didn't get the project, we also began to conduct research on the issue in our own way. We found that Amazon that is similar to Apple, has created a lot of fear in almost all the high-tech company.

The reason, although Amazon is not a clear high-tech company, it was a very broad range of consumer goods companies, as long as the Kindle or Kindle Fire HD device as a mobile front-end can access a wide range of products and services.

So it is clear, now we can imagine a computer company, and even consumer-oriented, based on hardware electronic high-tech companies that how to look at Amazon. The company, like Apple, is virtually a rewrite of the rules of high-tech games. Increasing competition forced on hardware manufacturers turned to price wars, profit almost no hardware can get. Some manufacturers still are playing the numbers game, want to sell enough products on shares to get 5% per cent profit. Besides, I have to say Apple has a big effect on the smart-phone market, what is more, it also drives peripheral industry, more and more Apple accessoires are come into being, such as unique iphone 4 cases , cool iphone 4 cases, stylish iphone 4 cases, cute iphone 4 cases and so on.

But behind the market, there is also interesting difference Apple and Amazon. Apple gets the best of both worlds. Its 27% of the profit on all sales of hardware products and applications, content and services to earn money. Meanwhile, Amazon has almost no profit on the hardware, and instead, through its device will make profit on the purchases of products and services.

Both business models make it difficult for other competitors simply by selling the hardware gain real benefits. Because--especially Amazon—its profit is to buy products and services from hardware. At this point, no computer companies are able to provide their own, even closer to the Amazon to provide product and service systems for its consumers.

It is interesting, in this concern at the request of the future impact of transnational corporations in the Amazon, the company even taking into account the acquisition of an online sale of consumer goods retailer, as their potential to compete with Amazon. However, Amazon has been excellent, and consumer goods stores and distribution centers in their own building, not an online retailer in terms of delivery of goods, to reach Amazon has the depth and breadth of today.

Incidentally, not only these computer companies are fear to Amazon. This week, Wal-Mart stopped selling all of Amazon's Kindle devices. Wal-Mart was finally awake, awareness of a Kindle tablet, in fact it's business is filled with competition. It is only Amazon products of Wal-Mart showroom. Wal-Mart stores found that people would go to it view the entity of a product they want, and if prices cheaper on Amazon, they purchased on Amazon. Who are customers of Amazon Prime user is especially pronounced because they do not need to pay the cost of transportation, and access to more expensive products. (Amazon Prime is Amazon billing member services, Member can be specified on the lease for free use in the Amazon e-book, music, film and television content, on express services also can dispense postage in addition, members can also to entities on the best price to buy Amazon products) earlier this year, Target for the same reason to stop sales of Kindles.

Amazon, Apple and Google even are proved to be a behemoth, is also a direct competitor of computer companies, major retailers. Amazon and Google, although they do not own a computer, their business model around applications and services were very destructive. Now, the models have caused almost all the computer players fear that Amazon, one 18 months ago did not even appear on the ranking of competitiveness of the company.

You may interested on: unique iphone 5 cases