Apple starts to turn defensive attack

Foreign media published Tuesday that Apple's next generation iPhone 5 is not only a smart phone, also hosts the hope for the future of Apple. Apple has been gradually transferred to the defensive role in the competition in the Smartphone market.

Since the publication of the first generation iPhone, it has 5 years. Analysts believe the design of Apple iPhone responses to its challenges from Samsung and other smartphone manufacturers, such as the screen size will be increased for the first time, and will support a faster mobile network.

Since 2007 the introduction of the first generation iPhone, Apple would face greater competitive pressure. But Apple's competitors are always changing, first as RIM and Nokia, and now the Asian manufacturers such as Samsung. There is also not a manufacturer like Apple, achieving the seamless integration of hardware and software, but Google's Android mobile operating system has become the world's largest number of users, Android of Samsung is the leading mobile phone manufacturers. However, Apple still has a big effect on Smartphone market, they still need a long time to surpass Apple. As Apple iPhone 5 published, more and more best iphone 5 cases were coming into being, which showed Apple had drive the peripheral industry.

Last week, Nokia released a new Microsoft Windows Phone 8 system Lumia smartphones. These new products will become a powerful competitor for Apple. Gartner analyst Carolina Milanesi said: "expanding market share is more and more difficult.

The contribution revenues of iPhone reached a half of Apple, so Cook needed to attract investors and consumers by virtue of the new iPhone. After as Apple CEO for over a year, Cook maintained a growth rate of Apple, but he has yet to make innovation and marketing capacity evaluation.

At present, most of the technology industry experts believe that the new iPhone will not cause much Breakthrough Smartphone hardware technology, but analysts still expect, in this quarter at the end of September, Apple will sell 10 million to 12 million vehicles iPhone.

Apple's advantage

In competition with Android phones, Apple has the advantage of leading edge hardware design, integration of content between different devices, as well as applications, music, games, and other media content consisting of a large ecosystem. Competitors ' products are often unable to provide the content and services.

Although Android is an open source system and provided to handset makers free of charge, but Apple's closed ecosystem ensured consistency, and generate customer loyalty. This prompted developers to the Apple platform for continued input.

But as the number of applications increasing, some developers have pointed out that, in the "Ocean", a new application to attract user attention becomes more and more difficult. Other developers said, they begin to pay attention to the Amazon Kindle Fire. With convenient payment functions similar to the iOS, Kindle Fire application development is also an attractive option.

Mobile game makers Pocket Gems Chief Operating Officer Ben Liu said: "the most important issue is when the new iPhone will be launched. "Developers favor Apple's platform is primarily due to the platform's user stickiness, as well as" interoperability between the various Apple devices. " Pocket Gems such as development of famous games including the Tap Zoo.

Apple released a new version of the iOS system 6 in June of this year, which introduces many new features. The version of the system will be used in the iPhone 5. In the IOS 6, Apple improved the search functionality of Siri voice service, and had to be replaced by autonomous mapping service Google maps. Other changes include car navigation functions, as well as the application of a named Passbook, can use mobile phones to provide electronic airline tickets, movie tickets and restaurant credit card.

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