Beijing time on September 13, Apple launched iPhone5, through half a year later, the industry has seen a poor smart phones, in addition to being stretched beyond the screen size, nothing special at all. The industry even laughed at iOs developers, "you finally have to taste Android fragmentation.”

However, Nokia fans laughed, a few days ago Nokia has just released two new Windows Phone 8 (WP8) system of mobile phones, where Lumia920 is the screen size, resolution, camera, is also equipped with Wireless charging technology, native King PureView camera technology and so on, which is better than iPhone5.

Nokia should have a long sigh. From the beginning of February last year, Nokia began to bund with Microsoft deeply, there is no plan b in the eyes of the enterprise. Actually not only Nokia, the enterprises that squeeze have already suffocated by Apple, should see a glimmer of hope. Dell, HP, Acer, Asus and so on, brave in these PC times, Tablet PC has long been under the impact of weak growth, also those in the mobile era wanderers forward mobile phone manufacturers such as Nokia, HTC, they need a chance of tilting pan. Win8 just gave them such an opportunity.

Microsoft attitudes in Win8 not just to hype a concept, nor a simple system upgrade, but a long premeditated plan. Microsoft Senior Vice President of global Chairman of Ya-Qin Zhang, Microsoft Asia-Pacific Research and development group of the global entrepreneur said: "in 2004, we will have a concrete strategy on the mobile side, want the operating system to integrate mobile, PC, Tablet, television, game consoles (XBOX), all kinds of terminals, but problems with Windows Vista, we missed a cycle. "" Now Win8 finally achieve fusion, this is the realization of a dream. ”

The Win8 will be officially released on October 26, a total of Windows 8 Preview Edition, Standard Edition, Professional Edition, RT, Enterprise, mobile version of WP8, Microsoft has released a preview version, the mobile version of WP8 and RT version. The biggest feature is that, all versions have the same kernels, moreover, Win8 kernel will apply to all computing devices, and includes Window Server 2012, Windows Azure, easy cross-platform development. The second characteristic is that Metro touch has new interface (now called the Modern interface).

In order to prove the special of Win8, on June 18, Microsoft launched its own its first two tablets, distribute Windows8 and Windows RT system. The former is X86 (Intel), the latter is the ARM architecture. Surface explain one thing: with Win8,PC manufacturers can produce dazzling tablet, while not losing PC performance. It is called the Tablet/hybrid device in the industry.

Microsoft CEO Steve Ballmer, at a joint release with Nokia, said: "the world will usher in the year of Microsoft."

In the past year, with durability of both Windows and Office cash machines, Microsoft Money also is rolling in. Fiscal year 2012 (at the end of June 2012), Microsoft's revenues of $ 73.723 billion, $ 16.978 billion in net profit, still maintains a lead on rival Google-2011 Google revenues 37.905 billion dollars, 9.7 billion dollars in net profit.

Apple CEO Cook said at a press conference of iPhone5, the total sales had reached 84 million units of iPad, occupied the third of the global Tablet market share and 68% tablet of Internet traffic. According to IHS iSuppli reports issued by the company expects global smart phone shipments will reach 519 million units this year, including Apple's iOS and Google's Android mobile phone market share to as high as 76%, that by 2016 this figure will be closer to 80%. However, if Microsoft wants to over Apple, it needs work hard. Not only Apple has big effect on smart phone market, but also peripheral industry. They also make money from Apple fans, for example, they make and sell the Apple accessories, such as cute iphone cases, leather iphone cases, stylish iphone cases, metal iphone cases and so on.

For Microsoft, no matter what the time, cannot wait. What about Microsoft? Win8 is the answer, Win8 means everything. Where is Win8 magic?

In fact, Win8 does not necessarily terminal operating system. Ya-Qin Zhang of the global entrepreneurs through the logic behind, "in our judgment, the future belongs to only three types of platforms, one is the cloud platforms, such as Amazon, Microsoft, Google, etc; one is the side of the platform, such as Samsung, Apple, third class is the application platform, such as Facebook, Twitter, etc. Three types of platforms is not a lot in the future, only those who cross all terminal devices, unified enterprise can survive, counted down each class are only a few in the world. ”

Clearly, Microsoft wants to be the one to stay the biggest platform, Win8 exactly meets this logic across platforms. Microsoft ultimately wants Win8 to form a "cloud + end", "n-screen + cloud" ecosystem, currently with Office 365, Microsoft Xbox, Bing, six cloud platforms such as Skype, PC, mobile phones, tablets, televisions, cars, such as n-screen, need Win8 to occupation. Introduction according to Ya-Qin Zhang, Win8 ecosystems can provide services to individual consumers, while also providing services to enterprise users. The latter point is Microsoft's competitiveness of ecological differences distinguish it from Apple or Google. Somebody once lamented in the industry: "they cannot believe Microsoft took 5 years to do it, but its finally done and happy.”

Win8 on this battle, Microsoft has done a very strongly. In addition extended Windows name, other users feel differently. Interface completely different interaction methods are completely different, four-colour LOGO replaced with one-color LOGO of square blocks, even in sales also made a major change in the way. Previously, Microsoft is "retail OEM+", which will add a very attractive programme: by downloading the upgrade existing Windows XP, Windows Vista or Windows 7, only $ 39.99. This is rather like Apple's operating system upgrade fee model.