Online Edition of the New York Times said an article Friday, while Apple launched iPhone 5, and beat Samsung in a patent litigation, however, Samsung's development should not be much affected. The industry believes that, Samsung mobile phone in areas such as hardware configuration has surpassed the iPhone, but it has yet to be improved in design.

No matter from what perspective, Samsung should be at a disadvantage. Last month, in a patent lawsuit in District Court in San Jose, California, jury verdict Samsung has violated Apple patent violations, compensation should be made. This week, Apple's new iPhone5 went on sale, won critical acclaim and caused a worldwide consumer appetite, the first time many people queued overnight to buy this phone. This week, Apple's share prices break through the $ 700 mark for the first time, made a record.

In such a case, why Samsung did not suffer, can also achieve rapid development? Despite Apple's powerful strength has been destroyed RIM and Nokia, but Samsung's profit for the latest quarter reached a historical high. After launched the Galaxy s III in May, the second quarter of Samsung's mobile phone business profit rose 75%. Last year, Samsung's shares rose more than 65%, and this week in Korea more than 1.3 million shares of the stock markets won, close to the historical record.

Despite the lack of media frenzy reporting and lack of jobs such a charisma super iconic figures, but Samsung has established a leading position in the global mobile phone market. IDC reported that by the end of last quarter, Samsung and Apple's share of the global handset market 24.1% and 6.4% respectively. In the smart phone market, Samsung also is in the leading place, Samsung and Apple share are 32.6% and 16.9% respectively. However, with the sale of iPhone 5, is expected to narrow the gap of the two companies. Samsung wants to over Apple, it still needs a long time, because Apple has a big effect on smartphone market and owns many Apple fans, even it drives the surrounding product, such as iphone dustproof plug, iphone case, iphone holder, iphone headset, iphone power pack and so on.

Compared with Samsung, Nokia and RIM are bad. Nokia's share of the global smart phone market has shrunk to 6.6%. RIM's share of the market with nearly 20%, but had to withdraw from the market in the first five.

In fact, such a development is not surprising in the smartphone market. A year ago, a reporter made a comparison and evaluation with the latest mobile phone of Apple, RIM and Samsung, and the final purchase decision is Samsung Charge, rather than the booming sales of the iPhone 4. Obviously behind the BlackBerry, Samsung mobile phone is the size of the larger screen to attract consumers. On the Palm for larger users, entered on the Samsung screen is less prone to malfunction. In addition, Samsung mobile phone takes pictures of good quality, as well as installation 4G network speeds faster. Despite the larger size, Samsung mobile phone can still be placed in the Pocket.

Samsung mobile phones are not perfect of course, Samsung Charge still has a problem that Verizon technicians are unable to resolve the failure, but Verizon can be replaced free of charge for users phones. The use of Google's Android system, users can easily back up all of your contact information, and synchronization between multiple devices. In addition to contact information, email, maps, navigation, searching, and browsing records can be shared seamlessly between multiple devices.

A year later, with the launch of Samsung Galaxy s-III, Apple launched the iPhone 5, competition in the market situation has changed. Samsung Charge is a marginal product. Through the iPhone 5, Apple to address the multifaceted problems of the iPhone 4: screen size bigger, 4G technology. In addition, the lighter weight of iPhone 5 design is better than the Samsung Charge. But Samsung is still believe that Galaxy s III iPhone 5 have the advantage, and in the United States within the framework of the national advertising, to contrast the two phones, highlights iPhone 5 is missing some functionality. Samsung also said that plans to introduce some of the more powerful Galaxy phones, and continued to expand the screen size.

This week, many industry experts and analysts said that Samsung is a strong competitor, and in some respects, it has surpassed than Apple. Sanford Bernstein analyst Toni Sacconagh said that Samsung "launched a very impressive phone." He noted that Samsung mobile phones with large screens, great screen, faster processor, and Apple has not made in the hardware design leader in a few years.

Analyst at consulting firm Tero Kuittinen agreed. He said: "the last 3 generations, and iPhone has remained stable. "While the first generation iPhone has brought revolutionary, Apple has maintained the same interface within 5 years times. In his view, despite Apple's interface still has the advantage, but the advantage is shrinking every year. "In terms of display, Samsung has had the lead. Maybe you can blame Samsung are imitators, but when they imitate is right. ”

Samsung can over RIM and Nokia and challenge Apple, which mainly due to the two decisions. Samsung full embraces Google's Android system, takes advantage of Google's software development efforts, while Samsung's own just focus on hardware, which are Samsung's strengths. RIM and Nokia still maintains their own outdated operating system.

Sheila said: "the current competition is primarily a software platform. Before the emergence of the iPhone and mobile phone competition mainly are in size, weight, battery life and camera. These parts are still important, but the change is to make the competition turned to software that Apple platforms. Advantage of the iPhone is its operating system. "He believes that, once a user has accepted such an operating system, and different services and devices seamlessly fit together, it would be difficult to switch to other products. "This kind of cohesion is an important part of Apple's competitive advantage. ”

In such cases, Android gradually became the most popular operating system. According to data from IDC, Android phones and the iPhone in the Smartphone market share are 68% and 17% respectively. In large part, this is because Apple has not entered the low-end market. Samsung's smart phone strategy is different from Apple, taking care of every grade in the market. Toni Sacconaghi said that Samsung's scale to make it stand out in the Android camp, than the HTC and Motorola mobile.

For consumers, the good news is that bring a better, cheaper mobile phone. The industry believes that, Apple and Samsung could not rely on the current success to develop. After the acquisition of Motorola's move, Google became a new competitive threat, and is likely to compete in this area. Competition may be more intense in the future.

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