All observers (including me) are ignored, but precision engineering in the iPhone Halo (this is crucial to the success of the Halo for iPhone) plays a role. In Wednesday Apple official product launch announcements, when you see Jony Ive talk about iPhone when bevel cutting, and Micron's manufacturing precision, what you heard, not only is this phone in your hands feeling behind the story, but also involve iPhone 5 to your own ideas.

The design of iPhone 5 is based on the iPhone 4 (just like joke in my previous article, Apple is in "motions") that, in reality, the fact that far from being a weakness. Apple sued Samsung study visits to the context of patent infringement, you will find the new generation iPhone has further strengthened its brand of "trade dress", rather than an reinvent (this is important).

Apple iPhone uses a flat design, which is unique to it. Apple iPhone is the first Smartphone no physical keyboard (apart from the "home" button and the machine outside the side buttons on the side), to occupy the screen as a whole. When it first unveiled five years ago, this design of the iPhone is revolutionary, making many people cast doubt on the usefulness of the virtual keyboard. But it is a canvas of bold design that makes iPhone applications, developers can apply controls anywhere on the screen, this is the way we are using smart phones today.

Therefore, from this point of view, iPhone 5 still is the original iPhone, except that it has a larger screen and lighter in a submerged fuselage. IPhone is a screen, a piece of plate, an abstract concept.

When Apple showed how iPhone 5 parts installed compact under the shell to reach that level of light, as well as follow-up to the kind of abstract concepts of iPhone, one can't help but whether people have thought their lives would be just as seamless! To me, that's where the core of the Apple product releases.

In a sense, this is a tacit understanding between the iPhone and consumers. Apple iPhone is a device, it can turn you every aspect of life to form close ties in order to enjoy the convenience of technology. Like the Forbes reporter Jennifer Rooney reported that under the new media index (New Media Metrics) LEAP released indices (emotional contact profits LEAP means), the current consumers emotional connection between the iPhone is stronger than any other product.

But if you think that Apple's impact on its users, and patent advantage in style or fashion, it would have been to ignore the company have greater consequences for our society and culture. In response to Haydn Shaughnessy, I said that design can be a creative invention, or it can be a simple fashion, but Apple's true genius has been precision engineered products available at affordable prices to consumers. What is more, Apple iPhone has a big effect on peripheral industries, because of the launch of iphone, more and more peripheral industries have appeared, related products have been made out, such as unique iphone case, stylish iphone case, cute iphone case and so on. More and more iPhone fans like to buy these iphone accessories on best case mall.

Of course, the iPhone have become so affordable for mobile phone operators subsidies. Which operators are to pay costs, monthly contracts is because the phone is bound (finally) to make their profit. From this point of view, iPhone 5 is designed to let operators make more money because the faster LTE networks to generate more data traffic iPhone 5 contract plan has unlimited data traffic packages are no longer supported. And the bigger screen? More pixels mean more data traffic.

Finally, there are actual questions the utility of Apple devices, this is Google Android (although they have many advantages, penetration of Windows Phone system so that it cannot be on an equal footing with the two companies). Although Siri sports scores, movie times, additional efforts in the field, but Apple is the master's associated data is less than Google, as Google has begun to show those data in a format suitable for mobile device screens, may want to further expand the gap between the two.

May be that Apple has determined that the data has already own, and to be allowed to use the data is sufficient for most users, and the high quality premium content (Apple's more dominant than Google in this respect) than simply the information can help arouse the interest of users. However, all of this remains to be seen.

The other hand, quality content is likely to be accompanied by mobile advertising, if the platform can solve this problem, then it is for users who want to get free legal content will be very attractive, perhaps Google had the edge in this regard (I will discuss in more detail in a future article as an advertising platform for the iPhone 5).

Any one of these factors may affect our feeling for the iPhone 5, but that may not happen. We love their favorite person, we love their favorite until people and such affection deprived. But for the iPhone, that look of love lies not only in our hands and the feeling it gives us, lies more in its internal composition, the way it works, and how we want to be as seamless as it.