Beijing time on September 10, according to foreign media reports, the rumor that Apple will publish the small-screen flat-panel computer "iPad Mini" next month. Amazon Kindle Fire has been upgraded last week. News showed that Apple's "iPad Mini" screen 2 inches is smaller than the 9.7-inch iPad series, targeted at Google Nexus 7 Galaxy Tab and Samsung Electronics.

But market analysts were surprised that Amazon not only upgraded existing Kindle Fire products, but also announced a very aggressive price point, as well as to compete with the big-screen iPad 8.9-inch Kindle Fire.

According to Amazon's plans, Kindle Fire is priced at $ 159 for the basic version, $ 40 is cheaper than the price of $ 199 Nexus 7. This also develops new price standards for all major Tablet PC manufacturers. Highest-end Kindle Fire is priced at $ 499, $ 230 is cheaper than iPad that can access 4G services. At the same time, according to Kindle Fire cheap data plans, consumers will save $ 410 per year using the service.

In most of the profit comes from Apple at the time of sale of hardware products, Amazon's business model is completely different – the company wants to provide hardware subsidies that aimed at selling more content and services to the user. Amazon's pricing strategy may lead to Apple and other Tablet maker management's attention.

Investment banking Sterne Agee noted in its report, "we believe that the outcome of the game is, Amazon has very aggressive pricing strategy, which will give Apple Tablet manufacturers other than profits no longer exists. ”

Currently, Amazon has already provided more than 10 species of Kindle to consumers choose, from $ 69 in the cheapest eBook reader, to $ 599 in the most expensive version of 64GB can gain access to Kindle Fire 4G network HD. Market analysts said, so many choices may cause consumer confusion, but it also represents a strong product line.

There is no accepted test for Kindle Fire HD, and Apple is still leading in the number of applications from other competitors. But Amazon's move to show that, for the Christmas holiday shopping season this year, the company has launched a match to iPad products

Rumors said Amazon will publish a Smartphone based on Android system tomorrow, there is a long-standing rumors of Facebook may launch a phone based on Android, although they have been denied. In China there are several Android-based mobile phones, such as millet. At the same time, some people have seen some signs of future development on the Android system, you may at some point in time, Android will no longer be a single platform. Beside Apple iPhone5 will be launched on the day after tomorrow, this is big competitor to Amazon, not only the Apple iPhone is hot, but also iPhone accessories too. Now there are many iPhone accessories to appear on the market, such as unique cases for iphone , unique holder for iphone, unique charger for iphone and so on.

Such a situation is possible, this indicates that now Android comprehensive market strength could be a transitional phase. At present, we are still at the early stage of the Smartphone market, numerous experiments continue to study, there is no doubt, Android mobile phone has brought us a lot about the Smartphone standards, basic factors of style and a variety of screen sizes, mobile phones, home screen design styles is more lower than iPhone prices. While large numbers of mobile phone system test on Android is a threat, but Android is a real operating system by a user likes, and cheap smartphones around the world are welcomed by consumers.

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