7:05 AM - Daily deals : Whoâ??s complaining about Such Great Prices?
Many websites offer one deal a day. What this means is that they offer some piece of merchandise at an extremely low price for a 24-hour period. The prices that you can get with these sites can be real steals. However to get the daily deals, you have to visit their website each day. You can't visit the next day and get the deal from the day before. You can only get the daily deal on the day advertised. This helps them generate constant traffic to their websites to offer you other merchandise or to display ads for profit. Is the deal a day a good thing or a bad thing? It depends on with whom you speak.
Website owners love the daily deal since it provides them with a constant stream of web traffic. They have a core set of users that come on to see what they're offering each day. They also love the one deal a day because great deals generate word-of-mouth advertising. Their core users mentioned a great deal they got at the certain website and drive more traffic their way. Daily deals usually still generate a profit for the website owners. Sometimes, they are not the ones selling the item. They just get a piece of the profits. For them a deal a day makes great sense for their website and their business.
Website users love the daily deal since it gives them the opportunity to purchase merchandise at good discounts. They may not be interested in every deal offered, but they may see an item once every couple of weeks that fits the bill. That makes the daily deals something that they want to come back and see each day. They don't mind the advertising or the fact that they are setting up accounts. All they see is the deal a day as a way to get great merchandise at great prices. For them one deal a day makes great sense. They certainly are not going to complain about such a thing.
So who is complaining about the daily deal? Usually the complaining companies don't have this form of advertising. They don't have the level of traffic offered by the one deal a day sites. They often say that the merchandise offered is that the low cost pricing. However, that is a common tactic used by many businesses. Retail calls it a low-cost leader. Daily deals may lose some people money. However, in the long run, additional revenue from advertising and other products sold more than make up for the loss on the deal a day special.

