Lists all of the journal entries for the day.

Fri, 11 May 2012

2:15 AM - Customizing Event Wristbands Boosts Security, Sales and Brand Awareness

If you have ever organized a large event, you know that wristbands can make a difference with security and sales. It's easier for staff to recognize who should and who should not be in the venue, and concession lines just seem to move along more quickly. If you want to step it up a notch, custom event wristbands are the way to go! By customizing event wristbands, you can give security, sales and your brand a real boost.

Custom event wristbands can be imprinted with unique art or text. Even photographs can be imprinted on custom event wristbands, so feel free to use your imagination! Here are a few effective ideas:

·          Logos

·          Taglines

·          Coupons

·          Bar codes

·          Website addresses

·          Quick response (QR) codes

The benefits of custom event wristbands are plentiful. Let's talk security first. Party crashers-nobody likes them. Party crashers are burdensome. They put a dent in profitability and are a security risk.Custom even wristbands enable staff toidentify authorized guests and personnel quickly and easily. Coming in a variety of colors, you can have distinguishing text imprinted, such as "VIP" or "STAFF." You can also imprint the date of the event. This is especially effective if the event has multiple dates-each requiring separate tickets. With just a quick glance, security staff can identify other staff members, VIP's and otherticket holders.

Another advantage of custom event wristbands is that it helps your security staff spot any fake wristbands. People may get the idea to go to a party store and purchase generic wristbands in an attempt to get into an event for free. Custom event wristbands dim that bright idea quickly.

Now, let's talk sales growth. Will alcohol be served? You can speed up concession stand lines to increase sales if you imprint "Over 21" on guests who are of legal drinking age. When guests arrive, have greeters check IDs upon entry. If guest is verified to be age 21 or over, an Over 21 custom event wristband can be applied to their wrist.

If you would like to provide some incentive for purchases, you can imprint special offers directly on custom event wristbands, like "2-for-1 sodas" or "buy a t-shirt, get a free cap." A strong call to action is sure to boost sales.

Custom event wristbands provide an opportunity to sell advertising space. Partnering with corporate sponsorsand having their logos imprinted on custom event wristbands will not only cover the cost, but might also generate surplus revenue. Let's say you are hosting a post-race nightcelebration for athletes. You could get sponsorship from a sporting goods store who may want to have their logo imprinted. Maybe they also want to include a promotion like, "show us your wristband, get 20% off purchase." It's an excellent opportunity for companies to reach a highly targeted audience.

Last, but not least, custom event wristbands provide a unique way to heighten brand awareness and build customer loyalty. People tend to wear their custom event wristbands for days, weeks-event months-after the event is over. It often brings a smile to their face as they remember the great time they had your event. Custom event wristbands imprinted with cool logos or catchy taglines will catch the eye of friends and strangers alike. Your guests become a walking, talking mini billboard.

Custom event wristbands can also be a catalyst for social media activity. Get your guests talking on Facebook or Twitter about the great time they had at your event. They can "check in" or post photos with their family and friends. Include a website on the custom event wristband so that guests can post links directly to the website of your company, products or causes.

Another great promotional idea is imprinting quick response (QR) codes. These little two-dimensional barcodes, which can be accessed on-the-go by people with Smart phones, can contain exclusiveinformation, offers, and freebies. With QR codes imprinted on custom event wristbands, you can offer almost anything from discounted tickets for upcoming events to buy-one-get-one-free dinners. They can link to anything from a continuously updated playlist at a DJ night to an updated schedule of seminars at a tradeshow or all-day conference.

The benefits the custom event wristbands offer seems to be endless. Not only are they practical, but also fun. It's hard to beat that combination. If you are looking for a way to boost sales, security and brand awareness, custom event wristbands are just the ticket!

tags: event wristbands custom

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2:32 AM - Wristbands for Admissions

Admission wristbands for entry into events are a popular substitute for tickets due to their simplicity and multiple uses. They cannot be lost because they are securely fastened to the wrist. Additionally, admission wristbands are a highly effective identification tool-assisting with crowd control-and can even increase profits.

Admission wristbands enable staff to do their jobs more efficiently and effectively. When hosting an event, nobody wantsparty crashers invading the space and mooching food and drink for which guests paid. Using wristbands for admissions enables security staff to spot uninvited guests by just glancing at the wrist. Crowd control made easy! If an event is spread across multiple days, admission wristbands can be color coded or imprinted with the date so security can identify any guests trying to re-use their one day pass to e nter the event again.

For large events, color coding can be used to indicate and identify different levels of access, including general admission, VIPs, staff, volunteers, performers, or other special groups of guests.Perhaps a popular singing artist is performing at the event and a handful of guests purchased or won backstage passes. Those guests could wear admissionwristbands in a special color. For further distinction, you could have these wristbands imprinted with "VIP". Same goes for staff, which could wear admission wristbands of a specifically designated color andimprinted with "STAFF". By making these designations with admissionwristbands, security and other staff can quickly and easily identify whether someone is a welcome guest or staff member and ensure they are where they are permitted to be.

If alcohol is being served at your event, admission wristbands are an extremely helpful tool and can even up your profits. Staff can check IDs to verify age upon guest entry. If guests are of legal drinking age, they receive a specially-colored admission wristband . To make things even quicker, "Over 21" can be imprinted on the wristbands.

How could this possibly increase profits? Concession lines move much faster when staff does not have to check IDs for every single transaction that includes an alcoholic beverage. If lines move faster, more people get through the lines and are likely to return for another purchase. Quicker service leads to increased spending, which, in turn, leads to increased profits.

Just as you can imprint "VIP" and "Over 21" on admissionwristbands, you can also imprint logos and taglines on admissionwristbands. Custom printing wristbandshas advantages. First, as implied earlier, imprinting a unique design on admission wristbands helps prevent counterfeits and the risk of crashers purchasing stock wristbands at a party store to gain event access. Second, imprinting the logo or tagline of the organization that is hosting the event promotes their brand. Admission wristbands become a walking mini advertisement.

If the design imprinted on the admission wristband is cool and guests have a great time at the event, then they are likely to continue wearing the wristband for days or weeks to come. Admission wristbands can become conversation starters-from the water cooler at work to the neighborhood grocery store. You can get creative about using admissionwristbands for branding. Try imprinting the organization's website address on the wristband. Online traffic will spike! Plus, in this day of social media, it is likely that guests may get on Twitter or Facebook and tweet or post your website address, and then comment about the organization and the great time they had at the event.

Another way to put wristbands to good branding use is to turn them into a coupon. Imprint discounts, such as, "get 20% off product X with this wristband" or "show us your wristband and get $10 off when you spend $50." By imprinting a coupon on an admission wristband, you invite guests to take action. Imprinting quick response (QR) codes is another way to get guests to take action and create buzz on the social network scene. Perhaps the QR code is an invitation to get on an email list to receive exclusive offers. Both imprinted coupons and QR codes are effective ways that admission wristbands can help build the brand and grow profits.

If you want to cover the costs ofadmission wristbands-or maybe even make a profit-sponsorships can do the trick. It's like selling advertising space and the advertisement is right on your target's wrist where it is viewed constantly during the event. Imprint sponsor logos, coupons and promotions. Again, the goal is to get people to take action to grow the brand and increase sales. Who knew a simple admission wristband could accomplish so much?

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