Customizing Event Wristbands Boosts Security, Sales and Brand Awareness

If
you have ever organized a large event, you know that wristbands can
make a difference with security and sales. It's easier for staff to
recognize who should and who should not be in the venue, and
concession lines just seem to move along more quickly. If you want
to step it up a notch, custom event wristbands are the way to go!
By customizing event wristbands, you can give security, sales and
your brand a real boost.

Custom
event wristbands
can
be imprinted with unique art or text. Even photographs can be
imprinted on custom event wristbands, so feel free to use your
imagination! Here are a few effective ideas:

·

Logos

·

Taglines

·

Coupons

·

Bar
codes

·

Website
addresses

·

Quick
response (QR) codes

The
benefits of custom event wristbands are plentiful. Let's talk
security first. Party crashers-nobody likes them. Party crashers
are burdensome. They put a dent in profitability and are a
security risk.Custom even wristbands enable staff toidentify
authorized guests and personnel quickly and easily. Coming in a
variety of colors, you can have distinguishing text imprinted,
such as "VIP" or "STAFF." You can also imprint the date of the
event. This is especially effective if the event has multiple
dates-each requiring separate tickets. With just a quick glance,
security staff can identify other staff members, VIP's and
otherticket holders.

Another
advantage of custom event wristbands is that it helps your
security staff spot any fake wristbands. People may get the idea
to go to a party store and purchase generic wristbands in an
attempt to get into an event for free. Custom event wristbands
dim that bright idea quickly.

Now,
let's talk sales growth. Will alcohol be served? You can speed up
concession stand lines to increase sales if you imprint "Over 21"
on guests who are of legal drinking age. When guests arrive, have
greeters check IDs upon entry. If guest is verified to be age 21
or over, an Over 21 custom event wristband can be applied to
their wrist.

If
you would like to provide some incentive for purchases, you can
imprint special offers directly on
custom
event wristbands, like "2-for-1 sodas" or "buy a t-shirt, get a
free cap." A strong call to action is sure to boost
sales.

Custom
event wristbands provide an opportunity to sell advertising
space.
Partnering
with corporate sponsorsand having their logos imprinted on
custom
event
wristbands
will
not only cover the cost, but might also generate surplus revenue.
Let's say you are hosting a post-race nightcelebration for
athletes. You could get sponsorship from a sporting goods store
who may want to have their logo imprinted. Maybe they also want
to include a promotion like, "show us your wristband, get 20% off
purchase." It's an excellent opportunity for companies to reach a
highly targeted audience.

Last,
but not least, custom event wristbands provide a unique way to
heighten brand awareness and build customer loyalty. People tend
to wear their custom event wristbands for days, weeks-event
months-after the event is over. It often brings a smile to their
face as they remember the great time they had your event. Custom
event wristbands imprinted with cool logos or catchy taglines
will catch the eye of friends and strangers alike. Your guests
become a walking, talking mini billboard.

Custom
event wristbands can also be a catalyst for social media
activity. Get your guests talking on Facebook or Twitter about
the great time they had at your event. They can "check in" or
post photos with their family and friends. Include a website on
the custom event wristband so that guests can post links directly
to the website of your company, products or causes.

Another
great promotional idea is imprinting quick response (QR) codes.
These
little
two-dimensional barcodes, which can be accessed on-the-go by
people with Smart phones, can contain exclusiveinformation,
offers, and freebies. With QR codes imprinted on custom event
wristbands, you can offer almost anything from discounted tickets
for upcoming events to buy-one-get-one-free dinners. They can
link to anything from a continuously updated playlist at a DJ
night to an updated schedule of seminars at a tradeshow or
all-day conference.

The
benefits the custom event wristbands offer seems to be endless.
Not only are they practical, but also fun. It's hard to beat that
combination. If you are looking for a way to boost sales,
security and brand awareness, custom event wristbands are just
the ticket!