At present, the iPad is still the big winner in the Tablet market, Microsoft is hoping to take Windows8 impact existing market structure of the operating system. At this point, the dispute in the Tablet market has only just begun.

For nearly two years, intelligent terminal of the Tablet as an emerging product by consumers in hot pursuit, terminal manufacturers to the flock, so quickly entered the Tablet market to break out stage. But 2011 is different, users and the Tablet's honeymoon period is over, the market has gradually become saturated.

Market lean to one side

In 2010, Apple's first Tablet PC iPad appeared, pronounced the death of netbooks on the one hand, the other hand is knocking the door to post-PC era. When, iPad is almost becoming synonymous with Tablet PCs. In 2011, carrying Android tablet computer operating systems have sprung up in mass market, and Apple launch iPad 2 showed the opponent plays in the same period, the Tablet market take advantage of rapid prototyping, and takes on a spurt of growth. What is more, Apple is also a big winner in smartphone market, Apple iphone5 is coming, more and more manufacturers are effected by Apple, even more and more manufacturers have to launched some related Apple iphone accessories, such as iphone power packs, iphone cases and iphone chargers.

However, while the Android camp spared no effort on the Tablet input, but Android Tablet manufacturers market conditions are difficult to compare with iPad. According to market research firm IHS iSuppli released the latest data showed that Apple become the world's largest flat-panel computer manufacturer in 2011, its market share is as high as 62%, Samsung, Amazon came in second and third position, market share and 9%, respectively.

Wang bin, industry analyst believes that tablet-based entertainment and portable Internet positioning, most rich applications to the Apple App Store and strong brands, plus the relatively excellent iPad that is using experience, its market share was taken. By contrast, Android tablets that are difficult to get rid of follower roles, such as the Motorola XOOM, HTC Flyer and other products on the market are also best game no one played.

According to statistics, 2011 global Tablet sales were about 63 million units, including iPad covers have more than 73%. Worthy of note is that in March of this year the New iPad just listed apart from the outside has improved on a particular hardware configuration, and there is no breakthrough in innovation, which let consumers disappointed. At the same time, also to other operating systems such as Android tablet to break opportunities.

Entrants after protest

In the fast-changing mobile Internet era, Microsoft's response has always been "slow-shoot", but as a rule the area of PC operating system vendor, Microsoft's actions affect the sensitive nerve Terminal industry.

In February of this year's Mobile World Congress in Barcelona, Microsoft debut Windows 8 consumer preview profile, with specialized ARM version of the operating system, as well as new touch interface of Metro, mainly supports Tablet PCs and other mobile terminal products. This is seen as Microsoft's Tablet PC to challenge Apple and Google in the field, Microsoft as a latter, is trying to save in the mobile Internet market disadvantage moves.

Analysts noted that, relative to the iOS and Android, Windows 8 operating system entered into the Tablet market with three major benefits, first the operating system to PC through its cloud services integration, smart phones, and more intelligent devices such as tablets and, secondly, advantages are highlighted in the Microsoft Mobile Office, Windows Office application will become a major killer in the operating system. Finally, the traditional PC manufacturers now have to enter the Tablet market, and Microsoft has a powerful influence among them, which to the Tablet market penetration down groundwork for Microsoft.

However, as far as the current Tablet market, Android operating system have become highly sophisticated development, Android version 4 of its excellent compatibility is more consistent access to terminal manufacturers respected throughout the world. It is understood that many manufacturers, including Samsung, Lenovo, ASUS Android Tablet 4 products are coming soon. Thus, any traditional PC manufacturers or the terminal manufacturers will not easily give up the Android system.

Even more important is, the Tablet as a carrier, primarily through a wide range of application software to reflect its value. According to statistics, Microsoft's app store Market Place only has more than 70,000 more than the number of applications, compared to Android and iOS a wealth of third-party applications, Market Place, it is much to make ends meet. It is not difficult to see that Microsoft's industrial ecological chain is not yet complete, apparent lack of supported third-party application developers.

In addition, both relative to iOS, Android, or the early version of the Windows system, Windows 8 has a very large difference in operation, this is certainly a challenge to user habits. It can be predicted that under heavy resistance, Windows 8 tablet market short-term domestic story modified pattern.

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