The success of Kindle Fire is a Google pain

According to foreign media reports, news from the technology news site TheVerge says, Google Android Tablet has great expectations of Android tablet that it is expected to take 33% of the tablet computer market share in 2011.

According to TheVerge disclosure of the Android quarterly review report, Google had expected in 2010, Android Tablet sales will reach 10 million units in 2011, 33% market share by 2012, Android Tablet PC sales of 10 million units, but its market share fell to 22%.

From the circumstances at that time, these could be reasonably expected. But history has proven that Google's Android tablet in the market expected to be too optimistic. Google's Android Project Manager AndyRubin in October last year by the United States sci-tech blog AsiaD Conference organised by AllThingsD said, when users have already used Android Tablet that has more than 6 million of the total. This data is far lower than Google had expected sales of 10 million a year.

Ultimately, Google does not have access to in the Tablet market share 33%. According to market research firm Gartner predicted that Google this year to complete their development plans in the Tablet market, but Google's market share of more than 22% may become a reality. Gartner is currently expected share 31.9% Android tablet to market this year, but this is KindleFire of the Amazon, Tablet calculations derived data. KindleFire carried a deep customization of Android operating system. What is more, Apple will gradually become even more dominant in the smart-phone market. Apple iPhone5 is coming, more and more manufacturers have launched iphone cases, such cute iphone cases, bling iphone cases and stylish iphone cases .

According to Internet traffic monitoring firm comScore released the latest report, Amazon Kindle Fire in February this year in the United States of Android Tablet market share reached 54.4%, occupies the first.

Samsung Galaxy Tab first in the second, the market share of only 15.4%. Other manufacturer's Android Tablet shares shall not exceed 10%, move Motorola Xoom ranked third for 7%, Sony Tablet s share is only 0.7%.

Compared to data of December 2011, Kindle Fire share almost doubled, while the share of other manufacturers ' products are shrinking. Researchers have not explained the product share of reasons, but the $ 199 sale price should be the determinants of consumer preference for Kindle Fire. Amazon Tablet PCs are now directly can compete with Apple iPad price.

The results were quite embarrassed by Google, although Kindle Fire with Android has succeed, but it is not on Google's official Google interface and allow Google to earn Play store and other services. Rumors that Google will launch the Nexus that has the same price with the Kindle Fire Tablet.

Although Android fans always want to make Google's Tablet strategy succeed, industry analysts noted that to date, Google's Tablet strategy does not achieve the intended goals. At the same time, Apple with iPad firmly control the hegemony in the Tablet market, numerous manufacturers does not help Google Android Tablet market occupying important shares of the market.

It is interesting, in Google's Android market share, not Google alone, according to market research group comScore points out that, in February of this year, Amazon Kindle received $ 54.5% in Fire in Android Tablet market share.

Why Amazon Kindle Fire on the success of Google's Android platform and there is not much of a positive role in promoting, this is because Amazon is using Android as possible without cancellation function, but joining Amazon's services as much as possible, and prevent users from accessing Google Play shop.

So, Google's service will not be able to truly play a role on the Kindle Fire, it is just a strategy fit. Instead, Amazon purchased applications, Web browsing, video viewing, music downloads, buy services such as e-books become a user preference, and to show their talents.

This means that Kindle Fire sale would raise the status of Google Android market is minimal. Purchase low price Kindle Fire not only for Google and Android partner is also a stinging, Google lost to both, such as Samsung, Motorola Android Tablet hardware for more sales opportunities, lost from access by users to use their own software and services to return.

More Google sad is that Kindle Fire in the Android market share continues to rise, from 29.4% goes up to cent two months ago. If the fast-growing Android market depends only on sales of Amazon's Kindle Fire, then eventually drag Google wanted to enlarge the market strategy.

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