This is the fantasy world that Microsoft Windows8 wants to build, it can run any application, including touch screen, like of the angry birds, also includes tools such as 3D games and video editing of large software. Sounds simple, but this integration of Microsoft, Google and Apple are not selected.

A long struggle

Windows8 will not listed immediately, as a result of radical reform, enterprise are unlikely to have a rapid deployment in the short term.

However, Microsoft has already prepared. Microsoft is brewing a long battle, in order to win in the core market, Microsoft spent billions of dollars in a few years time.

This is Xbox long-term losses, and Microsoft are happy to do this, this is the reason why each of Microsoft's Bing search has invested heavily. Microsoft's head of consumer marketing Craig Belinson said: "we are a very patient business. ”

Patience is necessary, but implementation is critical. Microsoft mobile device had failed to be involved, such as WindowsCE. But there were signed that Microsoft has learnt its lesson from the failed lessons, the consumer Preview Edition of Windows8 has won the market praise.

Microsoft's plan is: regardless of the TV, computer, Tablet PC, phone or any other device, users can use the same platform to complete the same task. Operation will be different, but the core experience is unchanged. Now Apple iPhone5 will be launched on july, many iPhone fans have bought all kinds of best iphone cases to wait for iPhone5, for example, cute iphone cases.

Microsoft's head of consumer marketing CraigBeilinson says: "users in the ' three screen' on the cloud service and see the same look and feel and experience, the difference will become more and more blurred." The fact is that Apple and Google also has such a strategy, but completely different.

Microsoft Windows8 is the key. Windows8 will be released this fall, new operating systems support touch, using the Metro UI. Metro WindowsPhone7 design inspired by the end of 2010, was introduced to the Xbox.

Metro interface makes Windows8 for a range of new devices, including Tablet PCs, and can be folded into a larger touch screen Tablet compound on a laptop computer.

At the same time, Microsoft also baking cloud services, such as WindowsLive, SkyDrive, and Bing, their integration in all consumer products. Log in to any device, users can access all content, applications, parameter settings, and your search history.

In contrast, Apple and Google device ecosystem is fragmented.

Google/Apple pattern

Apple is currently in "post-PC" era, the solution is to put devices such as the iPad and iPhone in the forefront, and PC as a fully independent of devices and platforms. Despite the integration between Mac and iOS devices, but Apple is always in the eyes of separation: mobile devices are for content consumption, Mac is to creation. For example, it is difficult to develop iPad on the iPad application, to run the Xcode Developer software, Mac is required.

Google's model is focused on Web, it is treated as a single platform in the future. This is a "device-independent theory" needs is users online in real time. Once users lose network connectivity, the computing platform will lose a connection with Google.

Currently, Apple and Google are suppressed in the core market of the Microsoft. Microsoft saw Apple media and tablet computer markets beyond their own, and Google is in the area of search and cloud service against Microsoft. In the smart phone market, the two companies are behind Microsoft. This put Microsoft in a very uncomfortable position, the laggard and loser.

JamesWhittaker was originally a Microsoft employee, and later switched to Google, ultimately returning to Microsoft. Whitaker in a recent blog post explained why their returns from Google and Microsoft: "facing a crisis, Microsoft is for radical reform. Obviously, Microsoft Windows and Office in his bones to be a code rewrite. ”

As for Google, Whitaker said: "most corporations do not want to undermine the status quo, when a company relies on existing business revenue, naturally slow, or no action.”

Microsoft clearly understanded that they cannot bear the consequences of slow. In the next five years, PC will no longer be the PC today. Although the desk may also display on the monitor, keyboard, and mouse, but these just accessories.

Market research firm Canalys reported, if counting sales of iPad tablet computer, Apple in 2012 is expected to surpass Hewlett-Packard, PC shipments will be the world's first.

Including iPad and Mac computers, Apple's market share has reached the second. In the fourth quarter, Apple's market share is expected to rise from 9% to 15%. Although the iPad in the United States market will suffer impact of the Nook and Kindle Fire tablet, iPad sales in the fourth quarter will still be very alarming.

In the fourth quarter of this year, Apple and Hewlett Packard global PC sales on the throne. But if Apple wants to achieve transcendence of HP, may have to wait until iPad 3 was released. Computing iPad, Apple 2012 Super HP will be the global PC boss.

Most Android devices, whether ordinary Android smart phones or the most popular Android tablet, which are running Android2.3 System (Gingerbread), this version of the function is actually satisfactory, in part due to interface roughness, for many device manufacturers to add their own user interface layers.

So when Amazon's Kindle Fire and its competitor Barnes&Noble to launch Tablet PC, although running Gingerbread system, but completely different from the interface and the user experience. In addition, Samsung Android cell phone with the HTC phone's interface looks different, they compared to LG, Motorola or Sony cell phones varies, that is, those systems are at the bottom of the phone is the Gingerbread. Samsung-supplied is the TouchWiz user interface, HTC Sense interface, is Motorola's MotoBlur under the cohabitation.

Although Amazon changed the Gingerbread appearance in Kindle Fire Tablet, market observers openly question, Amazon is willing to back an update to the Android system, or is the future of Amazon Kindle tablet will run their own completely different operating systems.

In addition, every wireless carriers want to have their own customized services, so even if it's the same branding and appearance of different Android phones running a system, which depends on AT&T which is Verizon, or Sprint contract mobile phone. Now Apple iPhone5 is coming, a lot of iPhone fans have bought best cheap iphone cases, for example, leather iphone cases .

Long live is the difference? No, not at least in the competitive world of mobile equipment is different. This characteristic led equipment manufacturers in the Android system is supported at a variety of versions of actual production, product categories are more complex in the future if these devices are upgraded to the latest version of the system, is certainly a painful thing, but also may not be able to realize. This problem is currently known as "fragmentation" in the industry.

In contrast, when Apple announced the launch of the latest version of iOS, and all of the iPhone, iPad and iPod Touch can be upgraded through iTunes the next day, which is very convenient. And when Google released the latest version of the Android system, each running a Smartphone or tablet of the system can complete the first time upgrading, depends entirely on the device manufacturers and wireless operators ' policies, it is difficult to reunification.

In addition, the equipment manufacturers upgrading will not strong now, because the devices that have been sold for upgrades, which cannot give them any financial benefits, but will cause costs to rise, when devices are supported and may also expose technical problems. Not only that, but once the user completes the system upgrade, they are more reluctant to replace old cellphone, the manufacturer is totally worth it.

For these reasons, if you want to know when your Android device can be upgraded to the latest and greatest systems, come to the conclusion either need to wait a long time, or never. Loyal fans certainly disappointing, and this means that Google's efforts can only be 3% on the latest Android system users know.

However, the question does not to this end. Fragments of APP developers are scared. Let's take a look at the two developers of playful dialogue with each other on Twitter:

Natalia Luckyanova: 99.9% users via email complaining they cannot be upgraded. We currently only 707 different Android devices have been updated, everybody is going crazy.

David Smith: our Android developers conducted a survey, currently in 1443 different Android devices on the market. To complete your half, congratulations to you;-), please keep your head up and continue to work hard.

So, while the Android operating system continues to grow, but the platform actually reduced the number of APP developers, they think to join Apple's name on the no doubt wiser. And this is a major blow for the Android Tablet market, at present only a small number of APP to choose from, compared to a dazzling array of APP on the iPad.

So, while Android tablet on the market share this year has catch up with the trend of the iPad, but the reality is that only the Nook and Kindle Fire loss leader supporting Android tablet in the flag, they are half the price just for the iPad. According to the Gartner market research is expected, Android tablets, rapid growth will not be sustained, might be short-lived. Instead, Gartner predicted iPad will continue solid growth and continue to dominate the Tablet market at least until 2016. Although the number of APP on Android can't compete with Apple, but the root cause is the system has version range, product confusion as a result of the problems of fragmentation.

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