Beijing time on August 22, according to foreign media reports, this year United States mobile commerce market size by 2010 will add from $ 6 billion to $ 10 billion. As a leading e-commerce site, Amazon wants to occupy a considerable share.

But in the areas of mobile, Amazon's ambitions never limited to e-commerce. BI Intelligence, market research firm recently released report provides a detailed analysis of Amazon's mobile strategy, including the possible impact of Amazon Smartphone, Amazon mobile advertising giant capacity.

The Tablet sales: at the end of last year when it was first launched, it had booming sales, Kindle Fire tablet computer sales have been tepid, followed by two-quarter sales amounted to about half of the fourth quarter of last year. Widely is expected to soon announce new Amazon Kindle Fire, listed for sale in the third quarter. Taking into account the Google Nexus and Apple iPad mini, there will be an unprecedented fierce competition in the Tablet market.

Smartphone sales: Amazon continues to get Smartphone platform elements. Industry rumors to push Smartphone platform in the Amazon, but never received the Amazon confirmed. Amazon wants to build smartphone platforms: evidence for recent acquisition of startups UpNext 3D maps, acquired speech recognition software developer Yap last year, Japan launched the prepaid wireless service. But Amazon's software platform for the development and management of, and the ability to design, publishing and hardware are a big problem.

Software sales: Amazon's Appstore app store has achieved great success on Kindle Fire platform. Developers got from each active user to gain revenues commensurate with the iOS platform. Media reports that Apple executives worried that Amazon and iTunes is similar policies makes it better than other app stores, including Google's Play has been more successful. In view of the early well, Amazon in persuading developers to their mobile phone application development should not any difficult.

Mobile advertising: Amazon has the potential to become a mobile advertising giant. Data is the lifeblood of online advertising, Amazon have mastered a lot of data, data include not only people like to buy which products, also included in persuading a user to purchase the product what it is recommended the most valid data.

Media sales: to Kindle Fire the best explanation is an interactive directory, promoting the sales of Amazon products. Eco-systems including e-book Kindle (Kindle), music (Amazon MP3), films and television programmes (Amazon Prime) and the application.

Now we take about its opponent-Apple. According to the standard and S&P's calculations data showed that according to Monday's closing price, Apple's market capitalisation hit a United States listed company's highest-ever levels.

From the company's business, as the "after age of Steve jobs " of new products, iPhone5 undoubtedly attracted market attention and expectations. As the industry's Giants, new product launches will inevitably lead to a new wave of "Apple Mania", while good for iPhone5 expected to benefit domestic a-share companies involving Apple's business performance, it was the main reason helped push shares rose.

Recently a-share companies published in the middle of 2012, from information, many listed companies on the Apple concept performance is good, this is one of the important factor driving its shares rise. In addition, the weakness of the market, capital market could not find a valid investment targets, often choose the hype like "Apple unit" such a concept, which also promote its out of a rally. What is more, Apple iPhone5 will be launched on September, now most people have made an order from Imore net, even most people have bought many accessories to wait for iPhone, such as unique iphone case, leather iphone case, bling iphone case, metal iphone case and so on. If Amazon wants to beat Apple, there are many problems still need to improve.