Why Nokia gave up Microsoft

Beijing time on August 15, according to foreign media reports, starting from the date of publication, Microsoft Surface Tablet has got wide concern. Many people are worried about its impact on traditional PC Microsoft OEM partner, but I think, it is another to Microsoft hardware partners Nokia's influence has not received sufficient attention.

Referring to when the product is able to challenge Apple's iPad tablet computer, Nokia is one of the companies of the industry that most commonly mentioned. Of course, one would expect that ASUS launch a good product, Acer launched lower-priced products, Lenovo launched product for enterprise customers, but who will launch a perfect Windows 8 tablet computer? Such products can only come from equally fastidious and pursuit of perfection with the Apple design team design team hand, meaning that can only come from the hand of Nokia.

Microsoft Lab is not only in the development of the mouse, also has been quietly developing a Tablet design, the use of high-grade materials such as magnesium, and equipped with pressure-sensitive keyboard and the seamless integration of bracket. Microsoft spent time and effort in the design of bracket is its attention to detail proved. Surface is such meticulous design process of Microsoft products. Besides, I have to say that Apple iPad still is major driving force, we can see from the hot iPad accessories, such as best ipad2 cases, best ipad cases, best new ipad cases and so on. Apple iPad has drive peripheral industry, if Microsoft wants to beat Apple, it must supply more better accessories.

But the problem is that Microsoft's success that meant Nokia's disaster. People favorite Tablet features are superior industrial design, high-end materials and innovations in interactive mode, and Surface in these respects was very satisfied with it.

Ahead of launched Nokia Tablet PC, Microsoft loses the most faithful ally in establishing the Windows ecosystem. Because the Surface is already very good, Nokia tablets will greatly reduce the chance of success in the market. Nokia is unlikely to be adopted better material than VaporMg (Surface material used), and enhanced the attractiveness of hardware, is also unlikely to design thickness 3 mm-thin keyboard.

Nokia is already in development at least invested heavily in a Windows 8 Tablet PC. Nokia's design department head Marko Ahtisaari in March did admit that its one-third time for designing a tablet computer products have yet to be released, Chief Executive of Stephen Elop has repeatedly said Nokia Tablet areas "more opportunities" are very interested. Nokia currently has not been suspended this plan, particularly in the case of analysts worry its cash reserves.

Bad financial situation was the real reason that Microsoft Nokia disappointed. If you wan to rehabilitation, Nokia needs to launch a successful product in the second half of this year. Whether Windows Phone 8 phones or Windows 8 Tablet PC, Nokia needs a big success of products, allowing investors and creditors that the company has in the revival, will eventually get rid of plight of debt ratings to junk level. In this extreme environment, launch a considered Surface only "very good" alternatives must be considered unacceptable.

If Microsoft holds out an olive branch to Nokia, that is, it will limit the sale of Surface coverage. Microsoft cautiously announced that Surface through only the company is located in United States stores, as well as the selected part of the network of sales outlets. However, over time, as well as on the Surface in the commercial success of this situation may change, but at least at the moment, it gives Nokia Tablet more market space that is left in the global market.

Microsoft Surface meets its best interests, so at least in the short term. Microsoft took control of all of a user's experience of the Surface, by Apple to develop the rules of the game in the game of catching up with Apple. Microsoft Chief Executive Steve Ballmer, in the words of Surface "reflects the integration of hard and soft".