Beijing time on July 16, according to foreign media reports, different analysts have different points of view about the future of Microsoft, it was believed that Microsoft would continue to scenery infinite, it was considered that Microsoft would be plunged into an abyss of suffering. Critics said that Google and Apple dominated in the mobile space, the software giant was awkwardly let your mobile business shrinking. Windows operating system, although it still dominates, its importance for consumers is becoming increasingly smaller. But, worst of all, the company has not yet had any innovative product that can attract the customers eye.

Of course, from another side, Microsoft continues to be most powerful competitor in the operating systems and Office software markets, and IE browsers that it is sufficient to envy of the clash. Coupled with Microsoft's huge profits and cash reserves, the company clearly remains one of the most important software companies in the world.

However, in the next few months or several years, several factors will ultimately determine the success or failure of the software company. Microsoft's own product and innovation service may ultimately decide: Microsoft is to continue to exist as top technology company, also like many before it, creative companies, with the passage of time, gradually reducing its wealth and influence. Let us take a look at possible future achievements or destroyed 11 factors of Microsoft.

1. Windows 8

Microsoft plans to release Windows 8 later this year, the company wants consumers and enterprise users will be able to warmly welcome this new operating system. If so, Microsoft has almost guaranteed success in the next few years. However, if the matter if there are changes, Windows may be in decline. Besides, Apple ipad3 have launched, what is more, Apple iphone5 is coming, thought many people have bought iphone4 and many iphone4 accessories, such as cute cases for iphone4, metal cases for iphone, stylish cases for iphone, unique cases for iphone4 and so on.

2. Surface tablets

Microsoft's ultimate decision relies on the Surface into the tablet computer market. In all respects, the Tablet is likely to become a strong competitor of the Apple iPad, and carries Windows 8 Pro, it may become the preferred tablets in the enterprise market. If it were successful, the Surface may consolidate the position Microsoft in the Tablet market; if it fails, no one could predict how Microsoft's mobile sector will face a fate.

3. Bing search engine

Microsoft's Bing search engine is the company's deal with Google tool. Recently, the search engine won the "major upgrades", the home page is changed to a three-column design. However, the crux of the matter is that Bing's market share still lags Google. Within the next few years, Bing may dominate, but it will certainly weaken the leadership of Google.

4. The game

While Microsoft is known for its Windows and enterprise applications, but the company has started slowly but determined to become the leader in the gaming area. The software giant's Xbox 360 video game sales are more than any other game devices in the market in the United States. Next year, it also plans to launch a new game machine.

5. Cloud services

World of the future will be a cloud service, it is no secret. Microsoft seems to have realized this, it launched SkyDrive network hard drive and Azure cloud services. However, the company later realized that the development potential of cloud applications is still lagging behind in this regard. In the area of cloud computing services, Microsoft is far from becoming mainstream competitors. It needs to catch up, which is expected to be the only winner in the cloud services market.

6. Ballmer

For many listed companies regulators, Microsoft CEO Steve Ballmer is a mystery. The one hand, in accordance with the financial measure, he has done very well, helping his company has produced billions of dollars in profits every quarter and to shareholder value. The other hand, he was responsible for Microsoft's mobile sector struggled. To date, Microsoft has failed to find an effective way, catch up with or against Google in search and mobile operating system status. Key figure of the future direction is determined by Steve Ballmer of Microsoft. He must prove that he can let Microsoft remains strong, and a dynamic and innovative company to the next generation.

7. Online service

People should be aware that, in addition to the cloud and Bing, Microsoft online services must also provide a large number of people like, otherwise it will not be able to maintain its position in the industry. This means that, in order to compete with Netflix and Pandora, Microsoft SkyDrive network hard drive have to be developed, and provides streaming media services. No matter is willing to do so, in the next few years, Microsoft must become a company focused on the network, or it will face expulsion from Council's fate.

8. Office software

For many years, this platform has been those who wish to work in the home, Office or school task Office software of choice. Despite Microsoft's rivals have suffered a variety of approaches and competition, but the company continues to be the Office software market leader. However, within the next few years, as networked Office software, Microsoft will need to be able to change with it. Office software has always been a great concern to Microsoft products.

9. Adaptability

For many years, one of the greatest errors is committed by Microsoft that is still unable to adapt to the changing times. As rivals to a more convenient, more flexible new development models, the larger company seems to have been too rigid. Today, the difference between success or failure is adaptability. Microsoft must prove to the people that it understands this.

10. Tablet

Microsoft claimed that, by virtue of its Windows 8 operating system, the company's strong hardware partners will be able to enter the Tablet market. However, market analysts predict that in the next few years, Microsoft will not occupy a larger share of the Tablet market. Microsoft's success in mobile, depended on the company's ability to attract Tablet buyers. Microsoft must bear this in mind.

11. Important acquisitions

Finally, Microsoft must keep in mind strategic acquisitions for its business, there are no harm. That is why we say that Microsoft acquired Skype is a good move because last year, which is why the company should make good use of its billions of dollars in cash to reserve this year. To rapid success in the important markets, Microsoft must acquire companies with innovative products and technology.

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