Beijing time on August 25, MarketWatch columnist Therese Poletti published an articles to say that Amazon is most likely to launch a new generation Kindle Fire Tablet products on September 6, at that time, it will also announce plans for their smart phones.

September is a peak of new product releases for the enterprises, most analysts expected, Amazon will be held in Santa Monica, California, in early September, it will roll out an upgraded version of Kindle Fire Tablet products.

However, from the Amazon announced schedule, in which there is more thought-provoking information. Market participants expect Amazon's product launch is scheduled for the September 6, before that day, Microsoft and Nokia will jointly hold a press conference in New York, after a week, Apple is likely to be the formal launch of iPhone 5. The industry believes that, judging from Amazon product launches set time, the company is entirely possible, as widely rumored, and announce plans for Smartphone development.

Forrester Research Analyst Sarah Rotman Epps said that Amazon Conference will focus on next-generation Kindle Fire Tablet products, as to whether the company will publish content associated with a smart phone, "there it is difficult to judge". The Wall Street Journal earlier reported that Amazon is secret tests a Smartphone, is expected to be at the end of this year or early next year, the official mass production sales.

If Amazon does have launched Smartphone to compete with other upcoming product plans, then the company will launch on September 6 that is more meaningful. Now, consumers have a highly-anticipated for Apple iPhone 5, and Apple iPhone 5 has accumulated a lot of demand, if Amazon Smartphone makes amazing, so makes it proactive position in spending in the fourth quarter of the peak season. Besides, I have to say that even many iPhone fans have bought all kind of iphone cases to wait for iPhone5, such as cute iphone case, leather iphone case, cool iphone case, unique iphone case and so on.

In addition, Apple is likely to release Mini iPad in September, to this view, the launch of next-generation Kindle Fire, means that the Amazon was a step ahead on the tablet.

It is expected that the upcoming September will also perform on the number of new product releases show, at which time the major manufacturers of smartphones and tablets will have made her debut appearance.

Amazon's share price climbed to an all-time high on Friday, partly because its new agreement with NBC Universal, on the other hand, Amazon announcement will be held on September 6, the industry it is expected to release a new Kindle Fire tablet.

United States technology sector dragged down Friday by Autodesk, it fell, it is the worst p 500 index shares in recently time, because the previously released performance disappointing. When it was in Friday, Autodesk-15.6%, amounted to $ 30.13.Amazon Friday climbed 1.9%, amounted to $ 245.74, once when highest in $ 246.87. This year, Amazon's shares rose 40%.

Amazon does not disclose the content of presentation, but the launch will be made by its Kindle-sector organizations. Amazon Kindle Department is responsible for providing eBook, eBook reader, Kindle Fire tablet computers and other equipment.

"There have been many rumors, Amazon could at the press conference to launch the new generation Kindle Fire tablets. "World renowned consulting firm Frost&Sullivan tablet computer analyst Pete Finalle said this.

But there are rumors showed that Amazon and Foxconn will be collaborated to develop intelligent machines.

Developer and retailer partners said last month that Amazon plans to expand its mobile platform, expanding the equipment supply. Staples United States retail Managing Director Demos Parneros that Amazon will launch a 5-6 Tablet PC models, which include a 10-inch model. Staples sale currently is existing Kindle readers.