Beijing time on July 25, according to foreign media reports, the Amazon plans to publish second-quarter earnings this year next week, prior to this, some retail analysts, developers, and partners disclosed that, Amazon is planning to expand its mobile platform and exaggerated among e-reader and Kindle Fire tablet devices other than the supply.

According to United States retailer Staples Inc, President of Demos Parneros revealed that, Amazon will launch two tablets of different types, or 5 to 6 different SKU tablets. Parneros claimed that these tablets of best-inch different, but will include a 10-inch display tablet. For this message, spokesman for the Amazon still declined to comment.

Amazon will create its own Tablet PC products, to help the company sell more digital products, such as MP3, movies, TV series, applications and games. Real-life version of these products, such as the CD and DVD are Amazon's major businesses such as commodity, but sales for these products are falling.

Software platforms for the delivery of electronic content placed on their mobile devices, to attract a large number of users to purchase, this will also contribute to the Amazon as an important mobile platforms company and will give Apple, Google, Microsoft and Facebook poses a huge threat.

According to the development of mobile gaming content for Kindle Fire Chief Executive of Glu Mobile company Niccolo de Masi said: "Apple has entered into the field of mobile platforms in early time, while Amazon is by far the most late into the company in this area. However, Kindle Fire brings Amazon a very good start, and we will support all the new devices coming, these companies are struggling under its base to create the appropriate device. ”

Data is the same as smart phones?

Last September, the Amazon launched Kindle Fire a 7-inch display tablet, for which the company almost for these tablets the buyer's consumption habits, and provides data service for almost a year. Analysts and other people in the industry believe that, if the increase in the number of consumers purchasing electronic goods through this device, then the results will encourage Amazon to introduce other devices, such as larger more expensive tablet computers, or even a smart phone.

According to PopCap executives owned by electronic arts Giordano Contestabile says: "Amazon will continue to study the method of providing mobile and tablet devices, we will wait and see.”

Citi analyst Mark Mahaney, after Amazon launched the Kindle e-reader in 2007, buying Amazon e-number of volumes also increased significantly. Mahaney said: "If a device is able to continue to work with its content of the old version, then you can imagine, the new Smartphone will bring great benefit to the industry." According to the sources, Amazon or smart phone will be introduced in the last quarter of 2012.

Amazon will publish second-quarter earnings on July 26. In April of this year's first quarter earnings conference call, analyst with Evercore body Ken Sena ask a question--Kindle Fire will provide what kind of momentum for Amazon and Amazon Kindle smart phone what to consider? Amazon's Chief Financial Officer Tom Szkutak did not answer the Smartphone plan-related issues, but he just said, Fire has stimulated a lot of consumers to buy large amounts of electronic content in the Amazon. The Chief accounts officer also said: "we are satisfied with the current progress. ”

According to market research firm NDP Group's data show that since Amazon launched the Fire tablet in September last year, Amazon in the video market share has increased from 10% per cent. In terms of music download, Amazon's market share growth 1%, to 14.4%. In this regard, the NPD, a veteran entertainment business analyst Russ Crupnick said: "despite the rise in these shares is not geometrically charge number, but after the Kindle Fire launched, but pull the Amazon big steady growth in business.”

"LAB 126" development

Amazon's Lab126 research and design centre in Silicon Valley recently published posts information showed that the company is working on a new mobile device, but these devices will run in the wireless carrier's network. Lab126 Center by former Apple and Palm the hardware developer Gregg Zehr, this research centre near Apple headquarters.

Information from the LinkedIn website, last September, Lab126 Center has over a total of more than 500 employees, is the occasion of Amazon launches new Kindle Fire tablet, but in mid-July this year, the Centre's number of employees had increased to 865 people, including 792 employees working in the San Francisco Bay area. Current Amazon refused to comment on the Lab126 Centre.

Ammunition founder Robert Brunner: "Amazon's Lab126 Research Center has been considerable development, now has a large number of employees – significantly more than dealing with electronic reader and Kindle Fire tablet, the actual number of employees required for business. These employees have entered into Lab126 Centre that is definitely in order to research other equipment. I'm Jeff Bezos and Amazon's understanding, they are most likely in the research and development of intelligent phone. ” It cannot be ignored that Apple iphone5 is coming, Apple press is big, more and more people are waiting for it, even many people have bought a lot iphone access accessories, such as iphone power packs, iphone headsets, iphone chargers and cute iphone cases.

Required observation of the industry as a whole

Apple and Nokia hardware developer Ed Liljegren joined in May 2011 Lab126 Research Center, Research Center in April this year and became the Manager of emerging technology sector. Eide described the new post as "research and development of future concepts.

In addition, Amazon in the last few months, hired two Windows Phone from Microsoft Project managers, they are Robert Williams and Brandon Watson, Robert has served as new manager of the Amazon app store now, and Brattain had served as Kindle cross platform product Operations Manager.

In early June, Bradon has made a blog post, describes his work in the Amazon, the first few months. Bradon said in its blog: "I was lucky, I really like the product, but I liked them before joining Amazon products. However, I cannot disclose specific details of my current work. I can only say that the goal of our team is so great that enormous. ”

Bradon describes in the recruitment process, the Senior Vice President of Amazon said something to him. Bradon revealed: "he said that ' Kindle ' goal is to make the entire system can allow users to buy all the books issued by, and within one minute to send this book to anywhere in the world, it is time to consider the broader goal. ”

Currently, Eide and Robert and others have refused to comment on Amazon's ambitions in mobile plan.

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