According to most reports, Apple iPhone 5 will be introduced in the autumn of this year. When this happens, Apple is expected to provide fresh from the design to the larger display of all things. The better thing is that iPhone 5 will contain 4G LTE, NFC technology and the rumors that iPhone 5 will have many of the improvements. These will significantly improve the iOS eco-system. However, the iPhone 5 will not be a major upgrade, here are 10 reasons.

1. All signs indicate that a nominal upgrade

While some argue, adds 4G LTE service and processor to iPhone 5 is an important upgrade, however, is not the case. These are iterative upgrades to Apple in order to maintain competitiveness. Even a slightly larger display is not a surprising increase in functionality. All the presumed iPhone 5 features seem trivial.

2. It is difficult to find any amazing new things

It is difficult to see what is important to upgrade. Smart phones now have a very good definition. Unless Apple has been able to launch before no one think of some new features, otherwise, it is difficult to see how the iPhone 5 is a major upgrade. Now with Apple actually define what features are smart phones should be used when different. However, now, the smartphone market is beginning to mature, it is hard to see any amazing new things.

3. Apple does not seem to care about important upgrades

Apple seems to have lost its appetite for major upgrade. In the past two years, Apple introduced on behalf of all of the products that have a small number on the upgrade, don't let the refreshing thing. Perhaps Apple has identified that important upgrade costs are too high, the main sales and profits continued to grow, adhere to the slow and steady approach more meaningful. What is more, more and more people are looking for Apple iphone5, even some iphone fans have bought many kinds of iphone5 accessories in best case mall, such as metal cases for iphone, stylish cases for iphone, unique cases for iphone and so on.

4. Business game

When Apple is more likely to launch a few years ago when important upgrade of its smartphones, Apple is targeting consumers. However, Apple is also in pursuit of business users. Corporate users generally do not like important product upgrade, because this upgrade requires enterprises to update their application and network platform. IT decision makers prefer to logically follow the previous-generation iteration of the product upgrade. Apple seems to have understood this.

5. Tim Cook appears to be more concerned with profitability

When Steve Jobs management when Apple, he must be concerned with profit. However, he is sure to require Apple's products to provide the most exciting experience. Tim Cook is an entrepreneur, he is concerned with supply chain and profit margin more than Steve jobs, which means that this year's launch of the iPhone 5 probably is very boring.

6. Minor upgrades would be good

If the escalation of product of Apple Sales has a problem, Apple there is no doubt that this year will launch a major upgrade of the product. However, Apple iterative updates are good growth and profit. Why secret that you want to change it?

7. Costs increased

As Smartphone become increasingly popular, companies supply components are receiving a large amount of cash. The profits of these companies is lesser, Apple produces will have fewer profits. Therefore, one can expect Apple will only make incremental improvements to the design of methods to control costs. Indeed, Apple cash in 8 core processor, however, why you want to do it? This component is currently the cost is too high.

8. The competition is not far ahead

Apple expects it before you need to significantly upgrade their Smartphone to a one-year time lag behind the strongest competition. Launched last fall, after all, the iPhone 4S are still on store shelves now features one of the most powerful mobile phones, despite its rival quad-core processors and better graphics capabilities. With a simple upgrade, Apple has been able to regain its top position in the Smartphone market.

9. The key is software

When people make a comprehensive analysis of the Smartphone market, people will find that success will depend on the software. As had been pointed out, some products now are more powerful than the iPhone, but Apple sold more smartphones than other manufacturers. A key factor in this success is better than iOS operating system Android. It is not forgotten.

10. The user does not seem to care about

Users don't really care whether Apple iPhone provides an important upgrade. Apple launches new device every time, no matter how small upgrades, sales are growing. Apple knows it. User knows about it. Investors know this. In this process, each of the parties is satisfied with the results. So, who needs a major upgrade?

Analysts expected the next-generation iPhone will be listed in the autumn this year. The first four models of iPhone are available in the summer months, either in June or July. But the iPhone 4S was launched on October 14 last year. On the listing date outside many of the next-generation iPhone rumors, for example a blog called Know Your Mobile said it is "exclusive secret" launch date is scheduled for August 7. Any one trace Apple new product listing date knows, most of the rumors are false. In any event, though the introduction of the next-generation iPhone at the same time, all the major carriers are expected to start selling the device.

The Wall Street Journal reported on Tuesday, because the display maker sharp, Japan monitors companies (Japan Display) and LG Display has "embedded" technology, a new generation of iPhone's display will be thinner. Display has become thinner because new technology abandons the touch screen layer thickness about 0.5 mm. This can improve the image quality. New display will get bigger screen diagonals of at least 4 inches, after all iPhone models are only 3.5 inches diagonal.

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