Mon, 1 Aug 2011

1:24 AM - Mark Schulhof â?? Redefining Web Marketing, Communication & Strategies for Fundraising

Mark Schulhof, an entrepreneur whose innovations, creativity and deep understanding in the field of comprehensive manufacturing, retail supply, extensive fundraising services, publishing and direct mail marketing has made him stand tall as the CEO of a seventy year old company – Quadriga Art, Inc. with its headquarter established in New York. His out-of-the-box thinking and expertise in marketing has given new heights and earned a respectful name for the company.

Mark Schulhof serves various non-profit organizations in the world through ‘Quadriga Art International’ that helps in raising funds & revenue for the charities. The company is a pioneer direct marketing firm that generates funds through intelligent fundraising programs and direct mail services. His intentions of helping these non-profit organizations in raising funds are based on the motive of helping millions of poor people who are in need. According to him, only America holds more than 1.4 million non-profit organizations that work towards the betterment of humanity. These organizations are devoted to provide essential help to people for their medical necessities, basic living and education for poor, self-employment opportunities and animal husbandry.

Due to tough economic times, these kinds of organizations are running short of funds and resources because of significant decline of donations that are made to them. As a result, a large number of needy people are left-out in getting the required abet. Even the cost-cutting policies and low budget allotments by the government have made it real difficult for people and other organizations to make greater and frequent contributions.

Mark Schulhof redefined strategies for successful fundraising with the help of social media. It can raise awareness in communities and people across nations by making them approachable with such organizations, programs and fundraising campaigns. People from all walks of life connect with these charities and non-profit organizations and offer support and contribution according to their level of convenience. Another revolutionary concept of marketing by Mark Schulhof for encouraging donors with some rewards, door drops or exclusive gifts has helped major non-profit organizations to raise funds radically. These kind of innovative ideas and marketing techniques when combined with social media interface are changing trends for generating revenue and funds to help people who are very much in need.

The contribution of Mark Schulhof in finding sources of effective fundraising for charities and non-profit organizations is exemplary. To find out more about Mark Schulhof experience and thoughts, please visit http://www.quadrigaart.com..

tags: mark schulhof

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Fri, 23 Mar 2012

7:11 AM - Mark Schulhof Stresses On the Need For Better Donor Communication Strategies

With the changing times, people's approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits choose to turn blind eye to the ongoing changes and continue to follow the outdated means of communicating with donors, which naturally affects their fundraising capabilities. In view of the changing outlook of the donors, to Mark Schulhof , the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor communication policies.

According to Mark Schulhof, non profits should base their marketing strategies on the changing landscape of the country and society they are operating in. It is vital for non-profits to consider factors including regulatory and legislative reforms, market consolidation, media fractionalization, changing demographics, instant information overload and the struggling economy before finalizing a donor communication strategy. It is vital to develop marketing policies after considering various factors that might attract donors towards making a contribution not only in the present times, but on a long term basis.

Schulhof has also pointed out that most charities are repeatedly following the path that has been treaded by numerous non-profits previously and this is surely not helping them in increasing their donor base. According to Mark Schulhof , non-profits need to adapt new methodologies to ensure that the donors are converted into investors. It has also become important for non-profits to be more creative in their marketing strategies in order to achieve success in their stated goals and missions. Schulhof has also advised non-profits to remember the fact that today people are not only a lot busier but also have access to greater and more accurate information. As such it is important to design variable market strategies to reach out to diverse target audience. This will enable non-profits to convince them in a better way about investing in their cause.

Mark Schulhof is CEO of Quadriga Art a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at http://www.quadrigaart.com.

tags: schulhof mark

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