Apple's products' "look" charm take over the lead, 44-year-old architect Ive should be the meritorious statesman, he will be the key of Apple's continued success. Something about iPad: convert video to ipad

Recently the resigned chief executive Steve Jobs is Apple's most powerful figure, but Apple products get acceptance mostly because of the simple, attractive design, and thanks to the 44-year-old chief designer Jonathan Ive.

Ive's six works (one of which is the iPod) is collected by New York Modern Art Museum, the success is self-evident.

Ive used the colorful iMac to break the rigid framework of thedesktop, this helped Jobs reverse Apple's Finance, and later the iPod, iPhone and iPad make Apple become the overlord in consumer electronics and the object envied by Silicon Valley.

Lay the product design

After Steve Jobs resigned, Apple must prove to the outside world, without Steve Jobs, they are still able to introduce attractive products. Apple COO Cook took over the executive responsibilities, but Apple want to continue to success, the real pressure is on the shoulders of Ive.

British Ive's mayjor is design, he opened a design company in London after graduated, he was asked into Apple by Apple's design director Brunner in 1992, when Steve Jobs was still in his 12 years' "exile period".

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Brunner left in 1996, he suggested only 29 years old Ive be his position. Jobs returned to Apple in 1997 serving as the interim chief executive, he appointed Ive as vice president of industrial design department. Ive began to lead Apple's design team, and caused great impact on product style.

The software's design and easily use is the key why Apple products are ahead of the competition. Apple is now led by Cook, whether he can encourage Ive to continue to create hot products remains to be seen.

There is no way to know how long Ive will continue serve Apple, but it is certain that Apple has created its own style.