Despite the industry revolution, but for Apple, iPad is always worse than iPhone. As the iPhone has a very high profit margin– for every $ 1 of revenue includes profits of us $ 0.5 or 0.6, it naturally became the company's most important business.

Analysis of Slate wrote an article recently, iPad was launched for a three-year, its prospects very promising, leading advantage is weakening of the iPhone, Apple's next has the status of iPhone products, not a Watch, and a TV, is the iPad.

Apple's latest earnings, the company sold 19 million units iPad in the first quarter, though far less than the 37 million units of the iPhone, but the cent of growth well above the iPhone 65%. The reason is simple, with the rise of competitors and the breakout of cheap smartphones, iPhone dominance is slowly clearing up and Tablet market, iPad is now the absolute overlord, even in cheap Tablet market, Apple iPad mini to consolidate a competitive advantage.

This means that iPhone brings to Apple's revenues and profits that will slow. Analysis of Slate said if this trend continued, iPad, or in 2015 will surpass the iPhone as the company's most popular product, and Apple also will become the first major Tablet PC manufacturers in the world.

Slate believes that is very similar to iPad iPod strategy: first launched a revolutionary product, and then expanding its product line, from high to low priced coverage. Just as iPod Classic and the iPod touch, iPod nano, and iPod Shuffle ... ... IPad type there are not that many, but price coverage less comprehensive: from $ 499 iPad 4 to the iPad iPad mini to $ 329.

Multiple prices, iPad, and iPod have another similarity is that they are not high profit margins. Slate analysis, relative to profits, Apple is more interested in their ecological significance for Apple. It is thanks to the iPod "halo effect", many people end up as iPhone users. And scary this is the Apple ecosystem, the product is by no means an isolated individual, but run through core iOS experience package, the whole breakthrough single horizontal expansion, hardware, service and experience form a mutual extension, resource share strong eco-system. Now, despite the iPod's status greatly weakened, but for so many years, it continued to occupy the digital music player market share up to 75%. What is more, we can also see from the iPad mini accessories, there are many suppliers to produce iPad mini accessories, for example, cheap iPad mini cases, the iPad mini has been very popular.

But the harsh environment for iPad is clearly much better than iPod in competition, and increased impact of the cheap Android tablets. Slate notes that these competitors, though the price has advantages, but their margins are lower, both Amazon and Google, are not directly make money from hardware. And on the other hand, has reached 350,000 iPad exclusive application both in terms of quantity and quality far exceeding the Android tablet, Tablet PC, highlighted the value of, so this advantage is critical.

Slate finally said industry expectations for Apple to launch new products has an irrational, so Apple's resurgence may not be smart watch, the legendary TV and iPad is that people have been ignored.

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