In the month of October 2012, for the tablet computer, it is a busy month: on October 23rd, Apple released the iPad Mini; on October 26th, Microsoft released Surface RT; on October 30th, Google released Nexus 10.

Perhaps, one of the most popular products, it is the iPad Mini. Not only because of its pedigree, but also because it is Tim Cook " from " Jobs's intention to launch the product -- despite the joke said, Jobs does not allow 7 inch tablet, but did not allow 7.9 inch tablet. However, iPad Mini belongs to the small size of the product, which in the past, Apple did not set foot in the market.

Perhaps because of the small size tablet becomes more and more popular, perhaps felt from the Nexus 7, Kindle Fire HD 7 Android tablet pressure, Cook finally chose to yield, brought iPad mini to us.

Cook preferred the iPad Mini before released, seems to lead to a major reshuffle of the tablet Market in those days: iPad also occupied nearly 70 percent market share, 7 inch Android plate making up the remaining three of the vast majority of. But iPad mini, is about to be part of this is captured, firmly in hand.

However, when the iPad Mini officially listed, the reaction is as it "elder ": Although the website have been spoken for, in the Apple Store, queuing to buy the person is far less than The new when the released of iPad. The emergence of such a scenario, it was expected, after all, iPad Mini in addition to the " portability ", does not seem to have any special attraction: than price, higher than the Kindle Fire HD 7 for $130; than the screen, 1024 ×768 far inferior to 1280 ×800, not to mention Kindle Fire HD 8.9 equipped with a 1920 x 1200 Full HD resolution. What is more, Apple also launched best cheap ipad mini cases to appeal people to buy its tablet.

But even so, also did not prevent iPad Mini as a "small size flat computer " preferred. We want to know about is, in the purchase of Android plate in the crowd, in fact, have quite one part just because I think iPad is too big too expensive. When a 7.9 - inch, the $329 iPad in front of you, you will also consider other tablet computer?

Jobs made iPad so successful, although the price is not cheap, but if " iPad " is synonymous with " flat panel computer ", may also not have too many people oppose it, after all, when we speak of this kind of product, the first words in my mind is that it.

However, once occupied 70% market share in the iPad family, also will be the day of attenuation. In order to compete for the market, the Android camp has never given up efforts, from Kindle Fire to Galaxy Note 10.1 to Nexus 10, Android Tablet Computer efforts finally paid off: according to IDC statistics, the third quarter of 2012 flat-panel computer market, apple dropped to 50.4%; at the same time, form bright contrast is the old rival Samsung, share in the second quarter from the 6.5% jumped to 18.4%.

For the Android tablet, Samsung digital growth represents the benefits of differentiation. In the past, the Android family in the face of the iPad, probably can only use four words to describe: unable to confront. Too much appearance with similar function, make Android Tablet and Apple's extreme lack of competitiveness, simply rely on the "price " of this kind, change is just to fight for it, the final outcome is still " alive ".

Maybe it was inspired from the Apple model ( iPad+iOS+App Store ), Amazon also other vendors for the Android camp lesson: want to make money? By software. If Apple can not give up the hardware profits, then the Amazon is more than apple. The $199 Kindle Fire, can be said to be selling at a loss, but with Amazon Empire fee service -- such as movies, such as books, such as music -- support, profit, still can be guaranteed. Unfortunately, there is power to create " ecosystem " of the company, in addition to the Amazon, seems to be only Google can do it. After the Kindle Fire listed Nexus 7 is Google to develop a standard 7 inch Android Tablet, but its revenue model is hard to say no is Amazon's influence: the same price of $199, the configuration is better than Kindle Fire luxury several times, expect hardware profit, completely is Arabian Nights, can bring profit, is that the content of Google in Play.

Only at the end of 10 release of the Nexus 10 can be said to the continuation of the Nexus 7 features: high configuration, low price. The 2560 * 1600 resolution, 300PPI 10 inch screens allow us to stare, the architecture of Cortex-A15 Samsung Exynos 5250 chip amazes us, but the price, but only need $399. But, compared with other Android Pad, Google " son " and one of the biggest advantage: you can first update to the latest version of the Android system. For example, in Nexus 7 with Android 4.1, such as the Nexus 10 's first run Android 4.2. Of course, Google will plan to publish cheap google nexus 7 cases to appeal fans to buy the Nexus 7.

We can say, Android flat difference created a precedent for Kindle Fire " price + service ", Nexus 7 will move up to a peak, then the Kindle Fire HD, Nexus 10 is to perfect the continuation of. Even if does not mention Amazon and Google a variety of value-added services, they only with high ratio of performance to price, is enough to occupy the share for entry-level flat. Moreover, individual efforts to finally get the environment change, Apple has finally shaken, 9.3% of the decline is not a negligible number.