Thu, 28 Feb 2013

4:37 AM - The Development Direction of Tablet manufacturers

Although apple is challenged by Samsung mobile phone manufacturers in the market, in the tablet computer market, iPad still be thriving. Design and therefore most tablet computer with iPad as the only opponent, which resulted in the beginning of the year two exhibition -- CES and MWC, we can always see each manufacturer for a collective iPad response, like a teacher made questions, students answered the questions.

But unlike the previous two years, this year the teacher Apple is somewhat different the question, this is because Apple in October last year has finally released rumors have published iPad mini, to fill the gaps in the apple in the small size and low flat computer field. IPad Mini a listing on the popularity in China, is swept each big company annual meeting and at the show

Apple iPad Mini means tablet manufacturers gives answer: two years ago at a low price and size difference no longer work, that in MWC, how to solve the iPad problem Mini this problem for the tablet manufacturers?

Samsung: products are better than Apple in hardware

Samsung Galaxy Note 8 tablet computer in the MWC, unlike Note series products in the past, this product is not the most outstanding Samsung Electronics Hardware collection in a body, the screen resolution of 1280*800, the pixel density is 189 PPI, the size is 8 inches. Comparison of apple iPad Mini 1024*768 resolution, 162 PPI pixel density and 7.9 inch screen, Samsung Galaxy Note 8 almost every parameters are only a little bit higher than iPad mini.

The continuation of the Samsung products for Apple's consistent finite surpassing strategy, to ensure that Samsung products in the maintenance and Apple products in the same price at the same time, the configuration can be a little beyond, in order to achieve the purpose of attracting consumers, Galaxy Note 8 will become the biggest rival iPad mini.

Lenovo: a lot of cheaper products

Lenovo's strategy also maintains the style of the past, the quantity and the price. Based on this idea, Lenovo launched in salvos three tablet computer in the MWC, three product size and screen resolution is different, but the processor are part of the programme, Lenovo is obviously trying to drive down the cost of creating a price advantage in response to iPad mini.

But in the past the facts have proved, low price and number of varieties and can not shake the dominance of iPad, Lenovo so obsessed with the strategy of puzzling. In fact, in the Nexus 7 tablet computer into the $199 range, for flat-panel manufacturers profit space has been quite modest, the price war has become a very unwise choice.

ASUS: more deformation products adhere to the hardware of creative

In addition to working with Intel to launch a conventional design of flat computer, ASUS in MWC exhibit more mobile phone plate deformation products, which show the ASUS unique understanding of flat products hardware. Although the ASUS third generation Padfone and Memo deformation products won acclaim, but this kind of product is faced with good skills, according to public information, the first generation of Padfone only sales of less than 1 million, ASUS overseas market still needs to be strengthened.

The deformation of the product but also show the ASUS ability of hardware design and manufacturing capability, which won favor with Google, ASUS cooperation launched Nexus 7 with great success, in the MWC was selected as the best tablet. What is more, we can see from the more and more nexus accessories have appeared, for example, cheap google nexus 7 cases.

HP: Acer is cheap

HP in the MWC has returned to the flat panel market, but the first product was the main price strategy, the introduction of the Slate 7 for only $169. But this is Acer's $99 flat or a lot of expensive, Acer had introduced in CES $99 tablet ICONIA B1 really is the price of butcher.

But the hardware manufacturers to make price war is very unwise, look at the flat computer product history, product prices down is the two Internet Co's products: Amazon Kindle Fire and Google Nexus 7, which directly led to the Apple iPad Mini can only be maintained at $329. But apple, Google and Amazon can find a profit point in the hardware products, which is a cornerstone of its low-cost strategy, hardware manufacturers and Internet Co to make price war is undoubtedly court defeat by fighting against overwhelming odds.

Problems of iPad mini to the panel manufacturers still no solution.

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