After the release of 2013 quarter Q2 earnings, Apple CEO Tim Cook said, China has an unusually large number of potential first-time smartphone buyers and that’s not lost on us. We’ve seen a significant interest in iPhone 4 there and have recently made it even more affordable to make it even more attractive to those first-time buyers. We’re hopeful that helps iPhone sales in the future. “We’re continuing to do that in other markets. We believe the [iPhone 4] for the price point we’re offering is an incredible value for people that allows people to get into the ecosystem with a really, really phenomenal product.” He said.

In accordance with the normal Apple product release cycles, after Apple released iPhone5S, it will shutdown iPhone 4. But from the above expression of Tim Cook, iPhone 4 will exist in the future, this constitutes a "cheap iPhone" basis. However, I'm afraid this is not cheap so simple.

From Apple on the development path of iPod, we will find that after several generations of evolution of the iPod (lighter and thinner and elegant), developed the Nano, Shuffle, Classic and Touch several branches. In each branch development after several generations, have launched a world of fashion, color version of the product. These color versions can even fashion wear, becoming part of fashion.

It is clear that after the evolution to the seventh generation iPhone, these diversify options have become choice for Apple. But Apple's selection is clearly more elegant and less offensive.

Specific approaches may be this: Apple would retain the basic configuration-core iPhone 4 3.5 inch retina screen, provides a single A5 processor, camera pixel is 5 million, and so on – replace new fuselage color such as blue, red, yellow, black and white plastic case and a new interface. Due to the experience of iPod and iPod touch, this product will be rendered on a new look, titanium vector editor believes that this product will be named iPhone Nano. Thus it is becoming the iPhone family a whole new category. When Apple iPhone 5S comes, whether there are many kinds of iPhone 5S cases for iPhone users, just like cute iPhone 5 cases, maybe some people like cheap bling iPhone 5 cases, compare with the new iPhone 5S, the new iPhone 5S cases also are anticipated

Taking into account its basic low configuration, despite the price (based on rumors) the price is about $ 299, their profit margins will continue to be considerable, may be further pushed Apple's profit margin.

In addition, the phone will become Apple's iPhone 5S series Classic. In 2014, a stability upgrade iPhone Classic Series 4-inch screens at the same time, Apple will also launch a large-screen, leap (lead generation) configuration of the iPhone is 6--but it is clear that Apple will launch a new solution. Meanwhile, the iPhone nano will also upgrade along the path of iPhone 4S.

At this point, Apple's iPhone will form a complete industrial chain: high-end iPhone 6, high-end iPhone Classic and lightweight iPhone Nano. Due to iPhone 6 maintained products upgrade, price keep not variable of traditional, iPhone 6 will priced in 499 dollars, became full new products line; iPhone Classic 2 will upgrade price and launched color version, price will maintained in 399 dollars, and iPhone Classic 1 (that 5S) price drop for 299 dollars; iPhone nano 2 also will upgrade price, by original of 299 dollars, drop for 249 dollars, and iPhone Nano 1 price will drop to $ 199.

I tend to think that Apple want to high end of the market and the carrier bundle, while the low-end machine for sale, ready machine card separation, users will want to have a more mobile, so that paired with fashion. While 2014, $ 200 iPhone appears, its position in the Smartphone market will be able to complete the consolidation – just like the iPod nano after the launch, it was the dominant music player.

Apple launches iPad mini 2, which did not seem to worry, since, in their view, iPad mini also has a lot of growth in sales, but now consumers "bored" the latter, why?

Now Taiwan electronic times blast said it from the Apple iPad supply chain information display, iPad mini sales this quarter are expected to decline 20%, due to user demand reduced.

Reports that because of lower demand, Apple's iPad has been decreased from 15 million in Q1 to 100.012 billion mini reserve, LG April provided Panel is estimated to be $ 3.5 million, almost 1.5 million less than last month.

Judging from the current situation, leading to weak demand, the reason is consumers are waiting for Apple to launch next-generation iPad mini. This, Apple is indeed rare, after all, iPad mini market for less than 6 months (demand).

"Retinal screen iPad mini, why not? "Maybe a lot of people have raised such issues, a lot of people may look forward to the second generation iPad mini replaced Retina screen. And according to the technology blog DIGITIMES reported recently, many consumers are looking forward to the next generation iPad mini, iPad mini is a decline in demand recently. Besides, the iPad mini accessoires also have already been affected, for example, cheap iPad mini cases.

News that Apple has recently been adjusted to the current iPad mini subscription plan, is expected to be sold 100.012 billion units in the second quarter of this year, compared with 15 million units in the first quarter is expected to have declined slightly.

At the same time, flat panel manufacturers are also affected by the impact of Apple shipments is expected. Allegedly, LG display sector plans provide 3.5 million in April this year for the iPad and iPad mini screens, number compared to last month by 1.5 million.

However, if second generation iPad mini replaced retina screen, is also unknown. After all, if Apple were to do so, maybe it was meant to "life" and "light" the sacrifice which one of these two.

On April 25, according to foreign media reports, Apple on Wednesday announced that on June 10 this year at the Moscone West Convention Center in San Francisco, in 2013, Worldwide Developers Conference (WWDC), tickets will be held at this Conference United States PDT time (United States Pacific time zone) and on Thursday (April 25) at 10 o'clock in the morning sale.

In this five-day Conference, developers from around the world will be the latest mobile operating system, iOS and OS x desktop operating system functionality, performance and how to improve the application's functionality, quality, innovation, design and other content for discussion, thus helping developers to design new applications with innovative features.

It is learnt that on this worldwide Developers Conference, the Apple engineers will hold over 100 technical activities, there are over 1000 Apple engineers and developers face to face communication, helps developers achieve more technology into the application you are developing. In addition, Apple in 2013 at the worldwide Developers Conference will also issue a popular Apple Design Awards design prizes.

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