Mobile advertising platform MillennialMedia recently released a new report, statistics the year 2012 mobile devices in the network data flow, which is the main reason to increase its flat ad impressions, and Android equipment increased a lot obviously. Kindle Fire and Samsung tablet are big winners, helped Android flat occupied 41% of the shares, Apple was 58%.

Shares in MillennialMedia 2011 iOS plate and Android plate are respectively 80% and 17%, in 2012 the Android tablet will have a substantial growth, one of the biggest contributors shall belong to Amazon's second generation KindleFire product line, compared to 2011 growth rate of 500%.

Intelligent mobile phone market share will continue to rise, increasing from 75% to 68%. The Android intelligent mobile phone market share increased by one percentage point, while the iOS has slipped, blackberry still ranked third, WindowsPhone increased by one percentage point.

Millennial points out that in the Top20 rankings, Android equipment still occupy most of the seats, while the Apple device in each class is still the market leader, only a few core equipment occupies a large share of data flow. IPhone ranked first in the mobile phone, increased from 14.67% to 15.59%, Samsung with the GalaxyS product line, success will BlackBerry squeeze down from second place, advertisement impression ratio of 4.24%, the annual growth rate of 182%.

In all Apple products, iPad mini is the most conspicuous and eye-catching performance of a product. The ad impressions on the growth rate of 28%. Millennial says, in all 7 inch tablet products, iPadmini's performance is the best. In 2011 KindleFire came into being first, its growth rate was only 19%. So we can arrive at a conclusion, the more ipad mini, the more cheap ipad mini cases.

From the above we can see that, compared with the intelligent mobile phone function machine share share, it is too little, further increase the share of future intelligent mobile phone and tablet device will, also will be a very important part of the market.

It makes sense for Apple to double the pixel density of the iPad mini in order to bump the screen up to "Retina" display quality, but going up to 400 pixels-per-inch (ppi) makes no technical sense at all.

The current generation iPad mini features a 7.9-inch 1,024×768 display with a pixel density of 163ppi. This falls below Apple's standard for a Retina display screen, where the human eye is unable to distinguish individual pixels at normal reading distances for the device. The pixel density is well below that of the current generation iPad and iPhone, which have a pixel density of 264 and 326ppi respectively.

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Of course, the demand decline is a relative term. In the case of iPhone, this does not mean that iPhone sales will decline. On the contrary, this situation may be iPhone sales growth slowed this year. For Apple, the worst may be decreased iPhone shipments in 2013. In either case, consumers and business users in 2013 the demand for iPhone will have some extent decrease. Don't believe in? Here are 5 reasons why iPhone demand will begin to decline in 2013.

1 Apple will fail in hardware performance competition

Current mobile users need powerful hardware performance. The user needs to own a mobile phone to play games, to provide the best performance and within a year, never out of date. But, look to mobile, Apple 's hardware performance competition defeated. Product configuration speed Samsung and other companies to provide faster and better graphics card. Consumers are beginning to understand this point.

2 Apple also will fail in competition

Apple will not only fail in hardware performance competition. From the comparative point of view in technical specifications, Apple's device iPhone began to lag behind the competition. For example, iPhone4 inch screen than the main rival mobile phone small 1 inch. What is worse, iPhone lack of the support of NFC technology, its camera quality is also behind the Nokia mobile phone camera. At least in the field of intelligent mobile phone, iPhone is no longer give people so impressed with the product. So in that time, all kinds of iPhone accessories will be disappear, for example, cute iphone 5 cases.

3. iOS has been behind Android

When Apple introduced the iOS, the mobile operating was far ahead of the market on any operating system. However, iOS is now behind Android. For example, Android fully supports the NFC data transmission and multiple user accounts. Using Samsung's PremiumSuiteUpgrade ( Senior suite upgrade), users will find many good features, others such as, according to the position of the rotating display user face. At the same time, iOS is a very good 2010 software technology. In the mobile market, two years is a long time.

4. Embarrassed everywhere

It is important to pointed out that, Apple and its operating system have many embarrassing things in the past two years. When Apple introduced the Siri voice assistant function, this function is to improve people's work efficiency. However, Siri has become a laughing stock, because the voice response technology not much improved. Users also not forget these flaws. Because of concerns about these problems, users in the purchase of iPhone may consider.

5 China is a worrying problem

Apple has the marketing problems in china. The big problem is iPhone not in China Mobile sales. China Mobile has 7 hundred million users operators. Another problem is the selling price of iPhone in China than in the United States sales price a few hundred dollars. In fact, iPhone is too expensive, Apple has started to provide a monthly payment plan for iPhone. In one there are still many people who live under the poverty line of the country, the price is a problem.

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