"The economist" magazine network edition weekly paper said that the Apple iPad mini is not really a 7 inch flat panel computer. It is similar to the ordinary size iPad, iPad Mini still is not convenient for single hand operation, is not easy to carry. Apple may still be the launch of a truly portable computer.

Who really need a computer?

Although flat-panel computer is very fashionable, neither fish nor flesh. Even if it can be connected to a high speed mobile communication network, but the flat computer still cannot be used as a telephone. Due to the lack of a keyboard and the smaller capacity, as well as the lack of professional application, in the workplace, flat panel computer still cannot match the configuration with the lowest notebook competition.

Fortunately, for Apple and other computer manufacturers, users have different views. The United States market research company IDC data display, users were purchased in 2012 122000000 flat-panel computer, and it will increase to 172000000 units in 2013. At the same time, the Apple tablet computer in global market share (currently 54%) are landslide, Android tablet computer market share (currently 43%) rapid growth, and Microsoft also continues in force. India consulting company Finvista Advisors expected, in the next 1 year, the Android tablet computer will be a challenge for iPad.

Last year, "the economist" of reporter is similar to tens of millions of users, hope iPad can meet all the needs of the internet. In addition to the sizes, the reporters on the iPad very satisfied with everything. However, after uses iPad for a period of time, they travel to use notebook. Apple iPad subsequently became the living room entertainment equipment.

The screen size of Apple iPad is 9.7 inches, cannot be put into his pocket. Despite the weight lighter than MacBook Air, but the user still needs to be iPad into the backpack to carry. This means that from the portability, iPad relative to the notebook is not much improved, while iPad lacks the notebook keyboard, high performance processor and greater storage capacity. When Apple announced will launch 7.9 inch iPad mini last summer, users were happy. People thought, perhaps it will become a pocket-sized device, the real play palmtop computer role.

Despite the provision of 6 inch screen, small size and fast boot, but 90s in the palmtop computer uses little. However, the handheld computer is put into the pocket, easy to carry. The news reporters out reported that, the portability is important. "The economist" reporter even in sleep will also be a palmtop computer under the pillow at night, easy to check email, browse news.

Therefore, when the iPad Mini was available in early November, a reporter was unable to hold oneself back to the local Apple store queue. However in the experience of half an hour later, he finally did not buy this product. A few weeks later, he ordered a Android 4.1 be installed "jelly bean " system of Google Nexus 7 flat panel computer.

IPad Mini's disappointment is that, the lack of product innovation. Many people have been used, Apple introduces innovation and dazzling technology in every new product. Therefore, based on an outdated hardware equipment is very difficult to accept. In addition, compared to the $199 competitor, iPad mini higher priced at $329. IPad Mini touch screen did not use the retina technology, instead of using the same technology with the first generation iPad. In addition, iPad Mini dual-core processor and 512MB RAM. Apple in 2011 March products on the use of the hardware configuration. IPad Mini graphics engine behind the two generation. No matter from what point of view, iPad can not be called advanced products.

Flat computer design at least every 6 months will have an update, so the user is looking flat computer equipped with quad-core processor, 1GB RAM, and resolution than 163ppi screen. Similar to Google Nexus 7 and Amazon's Kindle Fire HD Android 7 inch flat computer are provided on the 216ppi screen, and Barnes & Noble Nook HD is running at 243ppi. Apple retina display technology in iPad reached 264ppi, on iPhone 5 has achieved amazing 326ppi. IPad Mini only has the advantages of the device package. Compared with the ordinary size iPad, iPad Mini decrease in the thickness of 1/4, the weight is less than half. Even so, there is still very difficult to imagine, if Apple co-founder Steve Jobs is still alive, will let iPad mini to such a state in the public eye. In addition, Jobs also won't allow that Apple introduced the Apple map such immature products. Perhaps some have thought that, if Jobs is still alive, so Apple currently on litigation, rather than innovation more interested. If that happens, then the r spected Apple innovation and the pursuit of excellence in all, it will be very sad. However, even so, Apple iPad mini still is a hot product, we can see from that there are many manufacturers made all kinds of best cases for ipad mini, it can be said that Apple product would be welcome, for example, Apple iPhone 5, top iphone 5 cases, and its big Apple fans.

If iPad Mini is slightly narrower, so this product can be forgiven for other problems. The width of iPad Mini is 5.3 inches, in single hand holding still seemed to be too big, but not easy to put in the pocket. This means that with the ordinary size similar to iPad, iPad Mini needs to be placed in the bag. As a contrast, 7 inch Android tablet computer, such as Nook, Kindle Fire and Nexus width of 5 inches, for single hand grip, but also easy to put in the pocket.

IPad mini size is the problem the tablet computer, used with the general dimension iPad the same 4:3 proportion. This percentage is vintage movie, TV and computer display uses, now obsolete. This proportion to browse webpage, but in the movie and video will be at the bottom of the screen and appears at the top of big black edge.

The user wishes that Apple's next-generation iPad Mini uses real 7 inch screen, as well as similar to iPhone 5 16:9 screen ratio. This will become a convenient single hand holding, can fit into a pocket of the equipment, but also suitable for use as electronic reader. The user can carry around this product, even in sleep under his pillow.

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