LIFE & TIMES OF A PR AGENCY CEO: MEETINGS & CALLS..MORE MEETINGS AND CALLS - NY RUSSIAN ATTORNEYS, NIGHTCLUB MOGULS LIKE MARK BIRNBAUM AND REAL ESTATE WITH ELIE HIRSCHFELD

Over the weekend I had a chance to reflect upon my Friday. As people often ask what a day looks like in running a PR agency , thought to write about it. Tiring, exhausting and great all at the same time.

Started early with a 530 AM job, bike and light lifting - followed by 8AM midtown breakfast with the premier US NY Russian attorney, Edward Mermelstein.  Ed's a client and friend we have worked for many years - and always enjoy hearing his take on the world.

Had a 930 AM strategy meeting with a client, followed instantly by a client conference call with my team

Quick internal meeting followed by returning 2 calls - 1 new business call (scheduled a meeting for next week), and returned a call to a Reporter

The afternoon saw a 30 minute break to return emails, catch my breath, and before I turned around it was time for a internal staff meeting with 1 of my teams

Had a new business meeting end of day - and then more returning emails, calls to Mark Birnbaum of EMM Group about an upcoming event for a client, Elie Hirschfeld about a recent media story, and the like.

Its always something different - moving fast and making it happen.

Ronn Torossian

5WPR