Identifying 21 and Over Patrons with Bar Wristbands

Bar wristbands offer several benefits to establishments that
serve alcohol. The benefits appease patrons and staff, alike.
Non-transferable and brightly colored, bar wristbands make it
easy for bar staff to visually verify that a patron has paid the
cover charge and had their ID verified. Plus, if a guest needs to
leave briefly, they can return with a quick flash of their wrist
to the bouncer or greeter. No worries about lost tickets or
smudged stamps.

If you want to increase spending, bar
wristbands

are the way to go. Whether patrons are bellied up to the
bar being served by a bartender or seated at a table with an
assigned server, the bar staff doesn't have to spend time
checking IDs. As flattering as it is to get carded the further
away people get from age 21, digging for IDs in a purse or a
wallet is a time-consuming distraction. People go to bars to
relax, chill out and enjoy some good conversation with their
friends. By having a bouncer or greeter check IDs at the door,
and then securely fasten a wristband to the guest's wrist, the
night seems to run more smoothly. All servers need to do is
quickly glance at the wristband to know that the person sitting
before them is a welcome guest and of legal drinking age. This
saves everyone time. Guests who don't have to wait are happier
and tend to spend more money.

Bar
wristbands
not only provide general admission into an establishment,
but also assist with access control. Access control is especially
important in a 21 and over club where there is live
entertainment, like a popular band playing. Members of the band,
along with their crew, can be given designated, colored
wristbands for access to authorized areas, enabling them to set
up and take down the stage more efficiently. With a quick
glimpse, bar staff can identify and distinguish performers from
guests and even attempted "party crashers."

There are two additional ways you can beef up security with
bar wristbands. The first is to rotate wristband colors for
different nights of the week. That way, if someone tries to get
in with the wrong color wristband-especially someone under
age-you can quickly "86" them. The second tactic is custom
printing, which helps to prevent counterfeiting. Try custom
printing the bar's logo on the wristbands, along with the date.
Both of these strategies will prevent people from coasting in
without having their ID verified. If you do have a cover charge,
both of these strategies will also ensure that patrons do no
sneak in for free by reusing a wristband from the night before or
last week.

Speaking of custom printing, including the bar's logo or any
promotions on a bar wristband is an excellent marketing strategy.
Bar wristbands turn into walking mini-billboards for your
business. If someone has a great night out at your bar, they may
keep the wristband on for a few days, maybe even weeks. People
they encounter at work, the gym, restaurants are sure to inquire
about where they went and what the experience was like. People
may approach them and request a testimonial, "I heard that place
was fun and had great service. Is it really that good?" Word of
mouth can spread like wildfire! Custom printing is an excellent
catalyst to get the conversation ball rolling.

If you choose to custom print a promotion, there are a couple
of different ways to go about this. To increase sales for that
night, print a drink special on the wristbands to promote a
premium brand. Reinforce the special by having your staff remind
them of the promotion that's right on their wrist. Not only will
you increase sales for that night, but patrons will likely start
associating your bar with that premium brand that they enjoyed
and want to come back for more. A second promotional strategy is
to imprint a coupon on the bar wristband. It should be a special
that motivates patrons to return. A couple examples include, "buy
one drink, get a second one free" or, "try our new microbrew, get
a free appetizer." Bar wristbands have the ability to ignite a
good memory of a good time and motivate the 21 and over crowd to
return to your well-run establishment.

Also,
many bars invest in promotions and events to keep the crowds
coming. Wristbands can complement the promotion with a custom
printed message enticing patrons to join the event, reserve a
table, or "save the date." Plus, if your bar is awarding door
prizes or some other exciting promotional giveaways, then serial
numbered wristbands or matching-tab wristbands can help the
process. With matching-tab wristbands, simply keep the numbered,
tear-off stub for the raffle box and the patrons wear the
wristbands. When you hold your raffle and announce the winning
number(s) the patrons are wearing their "ticket."