According to foreign media reports, after Amazon launched Kindle Fire tablet computer, the pre-sale of Kindle Fire tablet computer was very irritable during the first month, which was almost catching up with Apple iPad. In the previous tablet computer market, Apple iPad is, so to speak, a special branch of the tablet computer products. Although there were some other Android tablet computer products, they have failed to shake the position of the iPad. Amazon launched the Kindle Fire, which can be said that it is the iPad first real opponent. Of course, consumers don’t get bored with the ipad, but the same, we have no reason not to choose a color touch screen tablet computer Kindle Fire that has similar functions to the ipad. The "different" of the Kindle Fire is the reason consumers choose it. 1. Eye-popping price Kindle Fire sells for $ 199, which is less than half the price of the Apple iPad and far cheaper than other flat products. So, you only need spend half of the price of the Apple iPad to buy a good tablet computer product. I believe many consumers will be willing to buy it. Kindle Fire’s parity sales policy will make it popular in the low-end flat-panel market and it is also quite competitive in the global market. 2．The rich contents are the key! The ipad is so popular among the consumer, which has strongly related to more than 420000 applications. Although the number of Kindle Fire applications are much inferior to iPad. Kindle Fire application is by no means inferior on the rich contents. The rich contents of Amazon Kindle tablet computer include 100000 movies and TV series, 17000000 songs, 1000000 of the Kindle library, hundreds of magazines and newspaper. Besides, I have to mention that Kindle can support flash format, which you can play many videos on your Kindle, However, the ipad can not do this. For example, we can not play asf on ipad directly, we have to use a dvd to ipad converter to help us. So Kindle Fire has an advantage over the ipad on the aspect. 3 Amazon’s cloud storage If you want to store all kinds of your favorite documents and photographs in your tablet computer, an ipad which has only 16GB storage is clearly not enough. Of course, you can choose to purchase a larger memory iPad or carry a mobile hard disk, but it would cost considerable and is inconvenient to carry. Kindle Fire integrates a powerful cloud storage function. Although the memory of Kindle Fire is only 8GB, all Amazon users are free to enjoy 5GB cloud storage space, which can store about 1000 songs, 2000 photos, and 20 minutes of HD video. In addition, the storage capacity of 20GB is only charging $ 20 per year. 4. The App Store of Amazon is democratized. Apple's App Store is a closed system, if Apple does not like something that you have developed, the software are never expect to appear in Apple's application store. Compared to Apple's App Store, Android application store is too open, if you want to choose a suitable application, you must select an available application from a large number of refuse applications. Amazon's app store is also open the system, but unlike with Android market, it only accepts the best and most popular application.