Apple has become a legend. Whether good or bad, you can not deny this. No phone can exceed 150 million units on the market first day. .No phone can be widely hailed by world. Apple, it is just a series of iphone that consists of four iPhone. It has almost wiped the so-called mobile phone brand which are in a traditional concept . From this point, we can see that Apple is successful, but what is the secret of apple's success? Is it the iPhone itself? This morning a school girl asked me on the QQ, how to install input method, I told her, for her iphone was licensed and not explained, so it can not install the input method, and even it was explained, it can only install the input method of Baidu and WeFit, for the compatibility of iphone is very poor, Hearing what I said, she was suddenly desperate. Many apple fans think that it is not important, the highlight of iPhone is based on the powerful hardware platform of internet operation and application. Is the performance of iphone powerful ? The answer must be negative. The generations of the iPhone in the configuration are never reaching to a invincible level, every generation iPhone was officially launched on the occasion, Dopod, HTC and Nokia have launched with the same configuration of equipment to compete with iPhone, but no one can beat the iPhone. Why is that? Similarly, iPod Touch 3-generation was launched soon after, Microsoft also released a Zune HD, I do not want to contrast the technical parameters. In general, the performance of the former is worse than the later, which owns good screen, low price and the same business model with application store. However, is it as popular as the ipod? Let me give another example to illustrate this phenomenon, the ipad is one of Apple's most important products. People who uses this tablet computer know best its shortcomings. The obviously weakness of the ipad is a shortage of conversion functions. Such as how to convert dvd to ipad this problem can not be solved, so we have to use a converter like dvd to ipad converter to help us. But this does not affect our enthusiasm for the ipad. Though many other computer companies have launched many kinds of tablet computer that has good performance, the ipad is still our first choice. Why is this so? In fact, the vast majority of purchases are not for a feature or a parameter. The biggest reason for purchase is “That is iPhone.” Let us go back to the beginning of the question: what is the secret of apple's success? Is it the iPhone itself? Now there is a clear answer: No. One major reason for the success of apple is marketing. Apple’ssuccess manifests in its value. It can sell a product that it is worth about 200 dollars for more than 500 dollars. And also it makes you feel good. This is Apple's success. The products have nothing to do with technology, everything is marketing.