Ipod started a music player revolution, iphone redefined the concept of smart phones and ipad caused the tablet computer into one kind of irresistible tidal current. Apple's each product is revolutionary in the last 10 years. In 1997, Apple company's survival was just dependent on 150 millions investment from Microsoft, however, now apple company has surpassed Microsoft, and also has become the world's most valuable science and technology enterprise. Everyone wants to know why apple can be successful. Steve Jobs does not speak and Apple company keeps silence. What does it take to become the "apple"? After interacting with the former workers, business associates and apple -watches, we can get a general impression. Apple's success is no more than the four keys, discipline,attention, a long-term plan for industry and a certain disregard for the flat computer industry. Below is we collected some rules of the game from apple and also give some well-meaning proposals. We believe that many rules are a great help to you. Unique technology innovation As far back as the 1980s, Apple's computer was still in the design and development stages. Steve Jobs showed that he want to go against the grain. He put one new idea after another and then throwed them to engineers. For apple, computer should be like sports car or high-grade household electric appliances. Their target is the high-end crowd who can afford to buy or want to buy a porsche. It's very different from the silicon valley veteran technology companies. For Apple company, listen to their successful experience is meaningless. Unique innovation model Now many technology companies are pursuing all-around and bottom-up revolution in the technology field. The more people participate in the reform, the results are more significant. Google is a classic example. The staffs can be absorbed in any items that they are interested in within their working hours. However, Apple is completely different. One hundred percent of the product ideas is coming from a few top managers .Some of them even completely is personal idea of Steve Jobs. In fact, Steve jobs can count as the actual planners and performer for apple every important product. He will meet the below developers every week and encourage them to maximize his creativity. Pragmatism Now the technology industry raised a battle: one side argued that software entities should be open for extension, another thinks that software entities are restricted to develop. In the view, many technicians think that open not only is meeting the assessment of moral value, but also the general trend in the technology system. Apple company is apparently seen as the representative of closed enterprise. It was also the main locus of a sharp and trenchant critique of the closure of Apple company. However, Apple company never mentioned these problems. Apple company is primarily concerned with launching a good product and bringing a better user experience. A well-meaning proposal Although apple’s products are the most popular high-tech products in the world, However, it is not perfect and it has its own deficiencies. Let me give you a simple example. I believe that many people are very familiar with the ipad. Do you know what disadvantages does it have? As we all know, the biggest disadvantage is that it can not support many common video formats, so we can not watch xvid on ipad directly. Even adding video to ipad such a simple operation can not be completed. In this regard, Apple does not take into account the user experience and does not meet customer demand for video converting. I suggest that apple should put more emphasis on this subject in the future.