Fri, 25 Nov 2011

3:53 AM - Product Differentiation let you different or disappear

After Apple ipad come out quickly swept the world, all major manufacturers have started and to launch tablet computer products. According to market research firm IDC study showed that 2011 multimedia tablet device market in China in the second quarter shipments has reached 1.39 million units, compared with first quarter the growth is up to 63%. Such upside space gave manufacturers more confidence in the market, the competition of the Tablet market is also becoming upgrade. Differentiate or die became the most realistic answer for the competitive market. Such as Apple ipad, it also has some shortcomings, if your tablet computer products can solve it well, so your tablet computer products will be succeed. For example, we can not rip dvd to ipad for mac directly, if we want to do that, the best way is to use a dvd to ipad mac converter. The world famous "positioning" master jieke•telaote said: "If your products are differentiated, the whole world will open its doors for you.” In August this year, ThinkPad launched its first tablet in United States, in October, it has began to enter China. At the time, it did not seize opportunities, in the smoke Tablet market, what does ThinkPad Tablet need stand out? The answer is of Lenovo Group: differentiation. From the outsiders, Lenovo Group always looks slow-shoot on the mobile Internet strategies and actions, these mobile Internet terminal products were launched after the competitors. But Lenovo prefers interpreted it as the ultimate perfection in the relentless pursuit. "But also for our products, responsible for the user, after a ' fine detailed craftsmanship ', it has its own distinctive effect, which enables them to become commercial Tablet is a dark horse in the field."Zhao Hong said. Zhao Hong considered that Lenovo offer much variety of ThinkPad series products and steady quality trusted by the customers. It ranking second in global business notebook has proven this point. With the development of the industry, users also have increasing demand for professional commercial tablet computer products, while the Tablet market is missing a tablet that meets the needs of business people. Based on this background, Lenovo is now putting the field of commercial product accumulation of experience, knowledge and understanding into travel professionals who need strong mobile tablet computer. Lenovo ThinkPad Tablet is the first real commercial grade tablet computer, which address business customers the safety, durability and ease of management. In early 2011, Lenovo Group "Pad" tablet computer went on sale in China. But because of differences in market positioning and user needs, and in the commercial market segment, Lenovo conducted serious and careful research, and also collaborated with partners, has done a lot of market research and product development work to ensure that the launch of this commercially available tablet was a contributions really, truly meet the needs of business people. Zhao Hong believed that ThinkPad brand and the product itself will be the tablet computer's core strengths. For it has powerful functions, it has 3D effects, if you use a 3D video converter, you can change 2d to 3d. It is understood that the ThinkPad tablet computer is designed for Mobile Office people who have very high-end tailored demand, it has other tablets on the market today that do not enjoy the excellent business experiences. In the device of its fully functional business applications also includes a high sensitivity of the stylus. This stylus could provide business users with more convenience and accuracy of input, which can return to the simple and convenient writing habits. Combined with the pre-installed Notes Mobile software can record thoughts anywhere, anytime. On the security and ease of manageability, ThinkPad tablet computer also provides a comprehensive solution. ThinkPad Tablet hardware configuration is very powerful: supports multitouch IPS unbounded King Kong 1280x800 resolution 10.1-inch screen, Photo and Image Nickels; built-in dual camera 5 million + 2 million pixels.

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