General Contractor Los Angeles - Gay and Lesbian Community Business Market: Ivory CND

In today's
competitive economy, businesses look to expand their markets by
targeting as many demographic groups as possible. Businesses
are looking to not only market their products and services
based on race or ethnic background, but also on sexual
orientation. According to the market research firm,
Witeck-Combs, the gay and lesbian purchasing power is expected
to have surpassed $835 billion in 2011. For marketers and
advertisers, this has become an important market to
reach.

Not only is it
large corporations seeking the gay and lesbian market, local
businesses throughout the US are finding ways to reach and
promote their products to this market. One example are Gay and
Lesbian Directories, such as the southern California-based
GayAndLesbianPages.com, which provides a comprehensive and long
list of gay and lesbian-friendly businesses throughout the
region. Local business and advertisers are turning to this type
of Gay Business Directory publications to reach a market that
could potentially be very lucrative.

Ivory CND, a

General Contractor Los
Angeles
-based construction and home remodeling company, is one of
many businesses who has throughout the years, sought the Gay
and Lesbian market in southern California.  Local
businesses such as this one are also supporting organizations
who advocate for Gay and Lesbian rights. These business like

General Contractor Hollywood
Hills
, help not only the economy but also advocate for the
rights of people regardless of their background.

According to
market research firms, it is estimated that Gay and Lesbian
households have a 20.4% higher income than heterosexual ones.
However, this is not the only reason why companies seek the gay
and lesbian market. Companies are finding out that this market
can not only be loyal, but usually is well-connected and
produces referrals. Other noteworthy facts are: 83 percent of
Gay and Lesbians have graduated or attended college, and 89
percent seek out brands or are brand
conscientious.

Gay yellow pages
and other types of publications are great way to reaching the
Gay and Lesbian market.