The cloud computing platforms iCloud on Apple WWDC is the leading role of the influence of the industry, it is also recently debated. Japanese designer, Takamasa l.rev. long Matsumoto analyzed the iCloud icon, and found a note of some secret. This seemingly irregular icon, but a geometry and perfect application of the golden section.

This is the the original icon of Apple:

http://www.ipad-transfer.com/images/resources/original-icloud.jpg

The original irregular cloud shape is seemingly made up of four rounds.

The circles in the 'puffs' of the iCloud are sized in a ratio of 1:1.6, an approximation of golden ratio, as discovered by Australian designer Alan van Roemburg. It seems unlikely the proportion was unintentional; Apple's artists simply have an acute sense of the history of design and mathematics.

http://www.ipad-transfer.com/images/resources/golden-ratio-icloud.jpg

The golden ratio has been around since at least Euclid and Pythagoras. Fans of the Da Vinci Code should know it too, as Dan Brown has referenced φ several times in his books. No wonder iCloud seems so elegant and aesthetically pleasing.

 

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