Luxury Jewelry Accessories to have the Chinese market as the Nuggets Heights, Tiffany began to enter China in 2001, aware of this, especially in 2007 set up a wholly-owned foreign subsidiary in China, with an independent team. 2010, in the face of the second quarter of the year in China, representing an increase of 27% of the performance, Michael J. Kowalski said the next three-year plan to open 25-30 new stores in China, and will continue to expand investment in the second and third tier cities.

Two years later, Tiffany's new store in China increased by 10, only 22, and its old rival, Cartier, up to 224 the number of stores in China, is Tiffany 10 times.

The face of the other brands have a major push into the Chinese Fashion Jewelry market, Tiffany looks ancient channels and marketing, has been slow. Zhou Ting, which led to Tiffany in brand awareness, relative to other brands in China is very low, only say, Tiffany or their visibility on the dating market.

"In this market, who can effectively do the marketing, the the valid ground floor sales channels, effective use of media resources, will be able to decide the last market results in China." Zhou Ting told financial weekly newspaper reporter, she thinks Tiffany also continue to market strategy, its market share will gradually shrink.

Product, Tiffany cling to their traditional classic "strategy does not launch the product for a specific market or region, nor to launch high-end customized services, which seem to relate to other necklaces jewelry" flatter China strategy different.
However, for Tiffany, the alarm has gone off!