"Forbes" magazine on Monday published a signed article for the Scott Goodso, said: brand loyalty as the key to Apple's success, therefore consumers are always tend to be tolerant to the problems of Apple products, this is mainly due to the user emotional connection and the smart brand concept marketing established by Steve Jobs. You can choose the most suitable software by reading dvd ripper review.

Apple has just launched a software update to fix a problem that was draining the battery life of its new iPhone 4S, something that caused a wave of complaints from customers and critics across the globe.

Of course, it didn't help that Apple apparently took several weeks to even acknowledge the glitch. Or that it came on top of lots of other problems with the new iOS 5 operating system - all of which are now resolved according to the software giant.

But will this damage Apple's reputation? Is there a growing uprising against the Californian company? Are people ditching Apple to go elsewhere? Is its PR team panicking? It would seem not.

You see, whenever Apple has problems with its products, its customers are incredibly forgiving and patient. They understand that issues can sometimes arise and they'll continue to buy Apple products despite any mistakes they might make.

But why is there such a huge loyalty towards Apple?

Well, it's mainly because of the late, great Steve Jobs. Apple is Steve Jobs. Steve Jobs is Apple. People feel like they have a personal relationship with Apple because they're essentially thinking of Steve.

And when you think about how incredibly passionate Steve was about Apple products, ensuring they were of the highest quality and cutting-edge design, you can understand why people are willing to be lenient.

By creating an emotional connection with its customers, Apple has done the near impossible - it has acquired a loyal following. Brand loyalty has played a huge part in its global success. There's no doubt about that.

So if people will forgive brands that sometimes mess up, how can you ensure your own brand gets the same kind of attention?

Firstly, you have to build relationships with your customers. And that means being trustworthy and transparent. You do that by embracing the Internet and social media. You can start blogging. You can talk directly to people on Twitter. You can use Facebook to show who's behind your logo. All of that is obvious. A recent example which we experienced first hand was working closely with our clients at Pampers in the USA and interlinked with their internal social media team. There were challenges that were overcome through a smart strategy and the timely and relevant use of social media.

Secondly - and this is the real key to brand loyalty - you have to carry out some movement marketing. You have to stop telling people about what your company makes, and instead think about what you believe in. And what you believe in has to touch a nerve with your target market. mac dvd ripper can easily help us so much in a good way.

Jobs did the ultimate brand marketing, he told the world its belief that innovation, to create high-quality products, and has been working to bring the best technology to market. In fact, Apple's mission statement does not really talk about their products, but their beliefs. If you want to convert m4v to mp4, i will be glad to introduce you the most professional m4v to mp4 converter.