The Share of iPad Is Increasing in SMBs

With no doubt, the status of Apple in big businesses is incomparable, let's see, iPad is always the first choice when those companies decide to utilize Tablet as office supply. But Apple wants more than this, so they continue to extend their occupancy in small-to-medium-sized businesses, and they succeed. According to iGR, more and more small businesses begin to use iPad run business.

When individual plans to buy a Tablet, he only considers the price and fashion, which means iPad could be the first choice, when companies are ready to buy Tablets to run business, they also consider two things, price and functions. If they don't want to buy the newest iPad, then the price is totally acceptable, as to functions, we not only can download free movies for iPad to watch them, but also do lots of works in business, so the vast majority of those interested in a tablet only want one -- the Apple iPad -- according to a new study by wireless and mobile market research consultancy iGR.

Apple has been trying to enlarge the influence in SMB, after all, that's also a big market, so Apple has to ensure that when those SMBs plan to buy Tablets, iPad will be the first product that comes to their minds. And I think the search result from iGR won't disappoint them. The survey, by iGR, shows that about a quarter (24%) of SMBs supply their employees with tablets as part of an official policy. While tablets are often positioned as augmenting laptops and PCs, 26% of the SMBs surveyed indicated their company would be buying fewer or far fewer laptops as a result of their tablet purchases, and iPad occupies a large share. Of course, 47% of respondents said they use their tablets for both business and personal reasons, personal reasons only can mean to have fun with iPad, like watching movies with dvd to ipad converter or playing games.

Then why do SMBs focus on Tablets more often? The most reported reason for purchasing additional tablets in 2012 was "substituting for laptops" (31.9%), followed by "workforce is increasing" (31%). 55% of SMBs managed and maintained tablet devices, so this is definitely good news for Apple. But the change is not easy to make, even iPad has been used in many industries, including schools, governments, airlines and so on, but to make it become the main tool in business needs more time, the majority of companies with plans to buy tablets indicated that their plans to purchase notebooks remained about the same. IT departments surveyed were likely to oversee the purchase, management, maintenance and support of desktop computers (90%), and laptops and netbooks (89%).

Even the situation is very tough for iPad to dominate small-to-medium-sized businesses, but the opportunity is still there, it's just Apple needs to try harder and uses the different marketing mode, like Lion Server, which is a very good method, if Apple can think more good ideas like this, I think iPad will be the first choice for SMBs too.