Thu, 26 Jul 2012
LOS ANGELES â It has the potential to be one of the biggest summer blockbuster weekend openings of all time, with over 2,000 show times across the country selling out in advance. But will those guaranteed tickets sales be a true reflection of who actually turns up to see âThe Dark Knight Risesâ in the aftermath of the Colorado theater massacre?
â'Dark Knight' has the huge advantage that it had already generated a massive amount of pre-sales in tickets. All IMAX theaters were already sold out for the opening shows,â Stephen Galloway, The Hollywood Reporterâs executive features editor, told FOX411âs Pop Tarts column. âThis means even if a few people donât show up, the box office numbers will still be superb."
Thelma Adams, Yahoo! Movies contributing editor, concurred that Christopher Nolanâs latest film âis going to be huge,â but she cautioned it might not be quite as huge as initially expected.
âI donât think it will particularly slow down, but it may not hit that $180 million or $200 million the first weekend,â she said.
Several police departments told FoxNews.com that they are in touch with theaters should they need additional security, and for the most part, fans we talked to said they are still planning on going.
âI actually plan on watching the film today. It's terrible what happened but you can't cease to live your life out of fear of what may happen,â said Joey Garcia of Texas, while another Chicago moviegoer told FoxNews.com that they would also be using their "Batman" tickets.
And although early indications Friday have shown that moviegoers are still packing into theaters, the Colorado massacre, where at least 12 were killed and scores wounded by a lone gunman, could bring security changes in the long term.
âAs a critic, when I saw âThe Dark Knightâ last week, I had someone look through my bag and was wanded,â Adams continued. âI donât see why they canât do that at every theater. That seems completely reasonable to me.â
Nolan issued a statement Friday evening to TMZ on belahf of the movie's cast and crew.
"The movie theatre is my home, and the idea that someone would violate that innocent and hopeful place in such an unbearably savage way is devastating to me," he said. "Nothing any of us can say could ever adequately express our feelings for the innocent victims of this appalling crime, but our thoughts are with them and their families."
The tragedy could also lead to increased ticket prices, experts say.
âAmericans are aware there are crazy, disturbed people out there, they realize they could strike anywhere. I doubt this will rattle movie goers on any large scale,â Galloway explained. âBut it will cause theater owners to debate stepping up security â which could in turn impact ticket prices, and that in turn could affect movie theater stock.â
In response to the shooting rampage, The National Association of Theater Owners said in a statement Friday that its members are now "working closely with local law enforcement agencies and reviewing security procedures."
Deadline.com reported Friday that theater stocks had indeed taken a hit in the wake of the shootings, with Cinemark (which owns the theater where the incident occurred) down to 3.2 percent, the nationâs largest chain Regal dropping 3.3 percent, and IMAX falling 1.8 percent.
The tragedy also begs the question of whether it is likely to have a lasting, negative impact on the entire Batman franchise.
âWhile this is a tragic incident, Batman is eternal and its box office performance wonât be affected by the shooting. While it is interesting that marketers in Finland have temporarily suspended marketing the movie, I would venture in a few days all will be back to normal,â said PR expert Ronn Torossian, CEO of New York firm 5WPR. âLong term, people wonât associate this shooting with Batman.â
Warner Bros. released a statement Friday declaring that the studio âand the filmmakers are deeply saddened to learn about this shocking incident.â They went on to extend âsincere sympathies to the families and loved ones of the victims at this tragic time."Original post published at: http://www.foxnews.com/entertainment/2012/07/20/colorado-theater-massacre-could-hurt-dark-knight-rises-at-box-office-experts/
Mon, 23 Jul 2012
1:11 AM - 5WPR Client in Better Homes and Gardens
Featuring KRUPS ZX800 Silver Art Citrus Press in the August issue of Better Homes and Gardens as part of a juicer roundup "Pulp friction." It mentions "If James Bond has a juicer, it would be this one" !
Original post publish live at RONNTOROSSIANUPDATE.COM
Thu, 19 Jul 2012
Interesting story by MJ Rosenberg on "Jewish Vote: Still Liberal After All These Years" in The Huffington Post. Statistically, with the exception of Florida, American Jews really don't live in swing states and their votes aren't as important as media makes them out to be. Israel does continue to be an important ally - and wealthy Jews like Dr. Irving Moskowitz and Sheldon Adelson continue to donate handsomely, but I am sure voting trends will change as Jewish demographics continue to change and become more religious.
- According to his website: "Juan Ricardo Cole is a public intellectual, prominent blogger and essayist, and the Richard P. Mitchell Collegiate Professor of History at the University of Michigan." One wonders why he'd be writing about internal Israeli political parties, but beyond that Cole posting that Anti- Israel Publicity has "nothing to do with anti-Israel sentiments or hatred of Jews" is simply inaccurate. His post on top reasons Israel is losing the public relations battle state that: "Israeli policies are no more off limits to criticism than are Argentinian or Indonesian ones, despite what the country's remarkably thin-skinned and intolerant partisans often allege" leaves out a few simple facts. Israel is the only country on Earth whose very existence is questioned on a daily basis, and the Jews are the most hated people on Earth. The notion of the Jewish state is the reason Israel is opposed.
- Interesting story on the Israel Defense Forces (IDF) website about the first online application "designed to encourage the participation of the public and enlist the public's support in the distribution of messages on social networks." Publicity is a part of war - and its great that the IDF is incorporating PR apps.
Ronn Torossian is an active Jewish philanthropist and author of "For Immediate Release", a book on the importance of Public Relations. He owns 1 of the largest US PR firms.
Original post published at JEWOCITY
Thu, 12 Jul 2012
"How do we tell them?"
That's usually among the first thoughts of couples who've decided to break their vows and head for Splitsville. But, for the celebrity set, they're not talking about breaking the news to their kids or friends. Stars have the decidedly hairier task of announcing their split to the world in a statement.
"Divorce statements are often a precursor to what we will see from the couple moving forth in the days, weeks or months to come," says Ronn Torossian , the CEO of 5WPR.
But how exactly they share the news with their fans is something of an art.
Who gets to break the news? Should it be a joint statement? Are we really amicable, sweetheart?
"Celebrity divorces are tricky ground for celebrity public relations representatives," Torossian says of his third-party hand in crafting such a statement. "When we have to discuss one's ex, the parents of their child, the person who shared their bed, you have to believe that we have to tread lightly, and follow our celebrity client's instructions to the tee."
The anatomy of celebrity divorce statements reveals several key ingredients:
Let's pretend we're friends and we wish nothing but the best for each other. I know you just petitioned for sole custody and are trying to break our prenup but come on, let's put on a good face for our fans.
We lasted seven years? That's somewhat of an accomplishment, given that I've hated you for six of them. (The only celebrities to mention how many years of marriage they endured are those who were hitched for seven years!)
There will be paparazzi at our front door in a matter of minutes, but if we ask politely for privacy maybe they'll give it to us? (Read: wishful thinking.)
But just as much as the inclusion of the duration or privacy factor, it's equally important to leave certain details out of the statement.
"Often with celebrity divorces there's also the court of law to consider along with the court of public opinion," Torossian explains. "What we say can affect court proceedings regarding finances, children and other maritial matters."
Check out the different (or same) ways that these celebrities decided to break the news:
Katie Holmes, Tom Cruise
"This is a personal and private matter for Katie and her family. Katie's primary concern remains, as it always has been, her daughter's best interest."
Holmes' attorney Jonathan Wolfe delivered this shocking little gem.
Heidi Klum, Seal
"While we have enjoyed seven very loving, loyal and happy years of marriage, after much soul searching we have decided to separate. We have had the deepest respect for one another throughout our relationship and continue to love each other very much, but we have grown apart. This is an amicable process and protecting the well-being of our children remains our top priority, especially during this time of transition. We thank our family, friends, and fans for their kind words of support. And for our children's sake, we appreciate you respecting our privacy."
We're super amicable! See, we're still smiling. See, see !
Kim Kardashian, Kris Humphries
"After careful consideration, I have decided to end my marriage. I hope everyone understands this was not an easy decision. I had hoped this marriage was forever, but sometimes things don't work out as planned. We remain friends and wish each other the best."
We "remain friends" despite our respective smear campaigns.
Katy Perry, Russell Brand
"Sadly, Katy and I are ending our marriage. I'll always adore her and I know we'll remain friends."
Note: Russell's olive branch was extended before Katy compared their union to being in a lion's den in "Wide Awake."
Demi Moore, Ashton Kutcher
"It is with great sadness and a heavy heart that I have decided to end my six-year marriage to Ashton. As a woman, a mother and a wife there are certain values and vows that I hold sacred, and it is in this spirit that I have chosen to move forward with my life. This is a trying time for me and my family, and so I would ask for the same compassion and privacy that you would give to anyone going through a similar situation."
Jennifer Lopez, Marc Anthony
"We have decided to end our marriage. This was a very difficult decision. We have come to an amicable conclusion on all matters. It is a painful time for all involved and we appreciate the respect of our privacy at this time."
J.Lo's "pain" would soon be soothed by a 24-year-old backup dancer.
Scarlett Johansson, Ryan Reynolds
"After long and careful consideration on both our parts, we've decided to end our marriage. We entered our relationship with love and it's with love and kindness we leave it. While privacy isn't expected, it's certainly appreciated."
How unexpectedly realistic of them!
Eva Longoria, Tony Parker
" It is with great sadness that after 7 years together, Tony and I have decided to divorce. We love each other deeply and pray for each other's happiness."
Eva sent her statement into the Twittersphere -- and we respect candidness!
Madonna, Guy Ritchie
"Madonna and Guy Ritchie have agreed to divorce after seven-and-a-half years of marriage."
Surprisingly short and sweet (?).
Reese Witherspoon, Ryan Phillippe
"We are saddened that Reese and Ryan have decided to formally separate."
No cruel intentions with this statement.
Jennifer Aniston, Brad Pitt
"We would like to announce that after seven years together we have decided to formally separate. For those who follow these sorts of things, we would like to explain that our separation is not the result of any of the speculation reported by the tabloid media. This decision is the result of much thoughtful consideration."
Mr. & Mrs. Split -- that's all.
Original post published at here
Mon, 9 Jul 2012
To some in the Jewish community, the recently published UJA Federation of New York study which looked at New Yorkâs Jewish demographics, came as a shock. It found that liberal Jews have fewer children, do not provide meaningful Jewish education to them, intermarry, assimilate and eventually disappear as Jews. On the other hand, Orthodox Jews have more children, make intensive Jewish Education a priority resulting in continuity and vibrant growth. 74% of all New York Cityâs Jewish Children are now Orthodox â a vast increase from previous surveys.
Amazingly, American Jewry lives and operates in two different worlds â the religious and the liberal. Theyâre completely different planets (along the lines of theological discussions regarding The State of Jews vs. The State of Israelis). Religious people and liberals think differently, act differently, vote differently and now the Jewish community is seeing the effects of this schism in an overwhelming manner... Read MoreRonn Torossian is Founder of 5WPR and an active Jewish philanthropist.
Wed, 4 Jul 2012
Edwards was once considered one of America's brightest political stars. He was an anti-poverty crusader with vast personal wealth, boyish good looks and charisma to spare. But his affair with photographer Rielle Hunter - conducted while his wife was dying of cancer, exposed by a supermarket tabloid, and producing a child - has made him a punch line.
It could have made him a felon. Brought up on several counts of illegally using campaign funds to hide the affair, a jury found Edwards innocent in one instance. They were unable to come to an agreement on the other counts, and the judge declared a mistrial. Now, the government must decide whether or not to try him again.
But no matter what happens next, Edwards has already been found guilty in the court of public opinion.
"He's seen as manipulative, a schemer, not seen as likeable. He just comes off as slimy," says Ronn Torossian, the chief executive officer of the 5WPR, a crisis communications pr firm.
But all hope is not lost for Edwards, or for other scoundrel politicians who fall from grace. Here are five strategies adapted from those who have aimed high, crashed low, and gone on to rebuild.
1. John Profumo, former British member of Parliament
2. Richard Nixon, former US President
3. Jeremy Thorpe, former British Liberal party leader
4. Marion Barry, Washington DC Councilman
5. Eliot Spitzer, former New York governor
To read the full article visit BBC News.
Fri, 29 Jun 2012
5W Public Relations, one of the 25 largest independent US PR Firms, today announced the addition of Harris Law to its roster of legal PR clients. Harris Law is a nationally renowned personal injury law firm based in New York. The firm tackles the toughest in personal injury, medical malpractice and product liability law with an unwavering devotion to its clients. 5WPR will execute a comprehensive integrated public relations program.
"5WPR continues to build our corporate practice area in 2012 as the year is proving to be a great growth year for the firm," said Ronn Torossian , Founder & CEO of 5WPR. "We rank as one of the 5 largest Professional services PR firms, and are seeing a great year thus far in crisis PR, legal PR and all aspects of corporate public relations. We are pleased that Harris Law has hired us and we are excited to further build their brand."
Harris Law, which began as a one-man firm established by Attorney Steven R. Harris touts an impressive team of highly skilled, tenacious attorneys with an unyielding commitment to winning cases. From "slip and fall" negligence to wrongful death actions, the firm prides itself on its proven ability to get victims the largest cash rewards in the least amount of time.
Founded in 2003 by Ronn Torossian , 5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications.
Thu, 14 Jun 2012
5W Public Relations, a top 25 U.S. PR Agency today announced the addition of IMMUNE Pharmaceuticals to its roster of corporate clients. IMMUNE Pharmaceuticals is an Israel and U.S. based biopharmaceutical company focused on the development of next generation monoclonal antibodies addressing significant unmet medical needs in the treatment of inflammatory diseases and cancer.
5WPR will execute a comprehensive integrated public relations program in order to promote IMMUNE Pharmaceuticals to targeted influential media. Key elements will include media relations, speaker engagement, messaging, web strategies and more.
"5WPR is very excited to be named the PR agency of record for IMMUNE Pharmaceuticals," said Ronn Torossian, President and CEO of 5W Public Relations. "IMMUNE is one of the most innovative and fastest growing Israeli biopharmaceutical companies. We look forward to increasing awareness of IMMUNE and its novel approaches to treating severe diseases and improving quality of life issues," added Ronn Torossian .
IMMUNE Pharmaceuticals has built a robust pipeline of drug candidates. In fall 2012, IMMUNE will start phase II clinical trials in Crohn's Disease and Ulcerative Colitis with its lead drug, Bertilimumab. IMMUNE's NanomAbs, developed in partnership with the Hebrew University of Jerusalem, are the next generation Antibody Drug Conjugates, which specifically targets tumor cells, thereby improving efficacy and safety of cancer treatments. With annual sector sales reaching over $50 billion, monoclonal antibodies are one of the most attractive pharmaceutical markets.
Thu, 31 May 2012
The Avengers opened this weekend to the biggest film opening of all time - making over $200 million at the box office in a single weekend in cinemas in North America, and set to become one of only a handful of movies to gross $1 billion worldwide. Unknown to many is that these characters were created by three Jews (Stan Lee, Jack Kirby and Joe Simon), and the film consists of an all-star team of Marvel Super heroes. These were some tough Jewish super-heroes - and has been documented by some, there are also real life avengers - heroes who took revenge upon those who killed Jews.
Media has not often portrayed Jews as tough - but in real life there are many tough Jews, and there are also many tough Jewish characters in movies and TV. It's a list open for debate - but consists of no gangsters, is based on mainstream movies with mass-market appeal, and is written by a PR agency owner, not a rabbi.
In no particular order, a list of the top 10 tough Jewish characters in Movie & TV:
- Tuvia, Zus and Asael Bielski in Defiance - one of the greatest Jewish movies ever; these are three Jewish warrior brothers who fought the Nazis - tough but decent real life (and on screen) heroes.
- Ari Ben-Canaan in Exodus: The heroic underground commander who outwits the British to bring Jewish immigrants into postwar Palestine. (Fittingly, the actor Paul Newman who portrayed Ben-Canaan self-identified as Jewish, "because it's more of a challenge".)
- Avner in Munich: Avner and the other Mossad agents were strong Jews who let terrorists understand that Jewish blood is not cheap. In the comedy movie Knocked Up, a few Jewish characters discuss how great it was to watch tough Jews beating people up, killing them and taking revenge - I agree.
- The Bear Jew in Inglorious Bastards: The bat-wielding Sgt. Dony Donowitz, a.k.a. "The Bear Jew," played by Eli Roth in Quentin Tarantino's movie about American Jewish soldiers in the immediate aftermath of World War Two. It depicted a Jewish soldier who beat Nazis to death with a baseball bat.
- Richie Roberts in American Gangster: Russell Crowe plays a detective who wears a star-of-David - and tracks down a drug lord stopping at nothing to win.
- Zohan Dvir in Don't Mess with the Zohan - Surely the toughest hairdresser ever, this ex-Israeli commando played by Adam Sandler was a kind-hearted fighter with extreme capabilities.
- Walter Sobchak in The Big Lebowski: What a character - but an absolute tough Jew who defends the faith. "Three thousand years of beautiful tradition, from Moses to Sandy Koufax-YOU'RE … RIGHT I LIVE IN THE PAST!"
- Taylor Reese in Knockaround Guys: Vin Diesel's character in the movie has him take off his jacket where he had a huge Star of David tattoo on his arm. He then beat toughest bully in a neighborhood bar to a bloody pulp.
- David Greene in School Ties: Portrayed by Brandon Frasier, Greene is a working class tough kid who wins a football scholarship - he's handsome, smart and hard-working, and challenges his racist classmates and the school administration.
- Tevye in Fiddler on The Roof: Perhaps the most famous Jewish character in theater or movies, he is indeed a tough man - who manages to keep his family together, knows when to laugh and keeps his faith despite tremendous difficulty. He stands up to the thugs who disrupt his daughter's wedding and keeps the faith.
There were some close runner-ups, including Charlton Heston as Moses in The Ten Commandments, and multiple Kirk Douglas characters. The quintessential tough Jew, Ze'ev Jabotinsky wrote movies and books all his life - and it's fitting that today there are movies depicting tough Jewish characters.
Chazak Ve-ematz - Be Strong and Have Courage are words from the Torah - and it's beautiful to see courageous Jews portrayed on screen as they are in real life. As you watch The Avengers think of strong tough Jews - and don't get distracted by the gorgeous Jewish actress Scarlett Johansson.
Ronn Torossian is the CEO of 5WPR and author of For Immediate Release, a book on the public relations industry. 5WPR is a a full-service public relations firm with practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications.
Fri, 25 May 2012
After eight seasons of murders, mayhem, marriages and madness (and even a real-life Wisteria Lane set fire and ongoing courtroom battle) "Desperate Housewives" comes to an end on Sunday night.
That means the show's leading ladies -- Eva Longoria, Teri Hatcher, Felicity Huffman and Marcia Cross -- have to come up with their second (or third or fourth) acts. So who is best prepared to turn her "Housewife" fame into continued post-show success?
"Other than Eva Longoria, the other women simply don't have as strong off-screen personas," Ronn Torossian, CEO of PR agency 5WPR and author of "For Immediate Release," told FOX411's Pop Tarts column. "There is no question that she is the strongest brand. She has great charisma, is beautiful and is clearly driven to do much more."
The recently single Longoria has already inked a deal to host the NBC summer dating show "Ready For Love," produced by her company UnbeliEVAble Entertainment, and will also be involved with President Obama's reelection team.
But pop culture writer Mirren Lee doesn't think Longoria has that much of a leg up.
"Eva has the next steps in place already, but I don't think she has a lot of depth to her persona, and the steps she has in place aren't exactly challenging as an actress. I expect we'll see her in a lot of reality stuff and endorsements, like a Kardashian," Lee said. "I also predict Teri Hatcher may pop up here and there, but not really settle anywhere for awhile. I think she may have trouble actually getting another high profile role for awhile, especially one that lasts."
"Marcia Cross is an interesting one in that she has managed to carve a solid career out of being a soap opera actress - from 'Knots Landing' to 'Melrose Place,' then on to a show that is a parody of a soap," Lee explained. "She always plays Marcia, and she plays her well, but she is actually quite a one-dimensional actress. She has her twins to occupy her, so unless something drops into her lap - another soap type show, I think she may just take some time off."
Lee said Felicity Huffman is the best actress of the bunch, and has managed to sell herself as both a "down to earth mom" as well as a glamorous star. But surprisingly, that's not who Lee thinks is poised take Hollywood by storm.
"If success is defined as working constantly, then I predict Kathryn Joosten (who plays Karen McCluskey) will be the busiest right off the bat," Lee added. "I believe she will outlast them all. She's a relative newcomer in Hollywood, only getting her breakthrough role in "The West Wing," but she has the ability, and interesting personality, to play all sorts of characters. I would love to see her do something along the lines of her acerbic but wise character in 'The West Wing.' I don't think 'Housewives' utilized her skills to their deepest level."
Thu, 17 May 2012
9:45 AM - 5W Public Relations Expands Corporate Practice, Winning North American Chief Marketing Officer Conference and TBA Global
5W Public Relations, a leading PR firm today announced the addition of North American Chief Marketing Officer Conference and TBA Global to its diverse roster of corporate clients.
The North American Chief Marketing Officer Conference (CMO) is an independent organization that brings leading CMOs and top marketing executives together in one place for a day of discussion and networking. Those who attend the conference will hear the latest strategic thinking and insights in marketing, offering inspiration and vital information for their organization's success in the future. TBA Global is an award-winning engagement marketing agency that connects brands and people. Founded in 1993, TBA Global is a privately-held agency that helps brands reach employees, business audiences, and consumers through a wide range of effective digital and live experiences that drive engagement and revenue.
For these clients, 5W Public Relations will execute PR campaigns focused on thought leadership positioning, media relations tactics, procuring strategic partnerships, event management, launching client case studies, c-suite profiles and more.
"We are looking forward to working with both these best-in-class companies and increasing visibility within leading business, consumer and trade media," said Ronn Torossian, CEO of 5WPR.
ABOUT 5W PUBLIC RELATIONS:
5WPR (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."
Mon, 14 May 2012
Goldman Sachs Finds More Unwanted Publicity in Gupta Case
In the SEC lawsuit, Gupta's lawyers have said that Blankfein, Chief Financial Officer David Viniar, President Gary Cohn, Loeb and retiring Lead Director John Bryan may have information "relevant" to the defense. Another possible witness is Goldman Sachs director Claes Dahlback, a former CEO of Sweden's Investor AB, who was interviewed by the government, prosecutors told a judge in January.
Naftalis declined to comment on his possible witnesses.
Goldman Sachs's relationship with Galleon may also come into view. Gupta is alleged to have tipped Rajaratnam in 2007 after listening to a Goldman Sachs board meeting while at Galleon's offices. Jurors may hear that Goldman Sachs routinely catered lunch for Galleon traders, as the bank did for other big clients, according to an ex-Galleon employee who declined to comment publicly.
Anthony Sabino, a lawyer and professor at the Peter J. Tobin College of Business at St. John's University in New York, said the publicity will sting even if it doesn't cost the firm business.
"If you want to do a deal these days in the U.S., you go to Goldman, you go to Morgan Stanley," he said in a telephone interview. "But when you have multiple instances, then people may say it's indicative of a lack of internal controls or a permissiveness that lets this thing go on. It's a slap in the face to management."
Ronn Torossian , CEO of 5WPR LLC in New York, which has done work for Coca-Cola Co. (KO) (KO) and McDonald's Corp. (MCD) (MCD), said Goldman Sachs should move quickly to reclaim its reputation.
The company should stress to the public that recent events involve just a few of its 32,000 employees and that it demands that all employees act ethically, he said. Workers must be "completely above-board," he said, not even "cheating in their pickup basketball games."
"Any time you have a stellar firm like that and the words 'insider trading' next to it - you start to wonder how long does it go, how much more is there?" he said in a telephone interview. "It's hard to distance yourself from crisis."
For more information about Ronn Torossian, visit on to http://ronntorossianfoundation.com/
Fri, 11 May 2012
Exadel™ today announced that 5W Public Relations, one of the nation's 25 largest PR Firms has been hired as its new PR agency of record. 5WPR will work with Exadel on all public relations initiatives, leading with strategic and creative planning for the brand and spearheading a full scale media relations campaign to promote Tiggzi, their drag-and-drop cloud based mobile app builder.
"We are thrilled to add Exadel to our exciting roster of industry leading technology clients," said Ronn Torossian , CEO of 5WPR. "Exadel's proven track record and Tiggzi's innovative app development capabilities are exciting to be involved in, and we welcome the opportunity to help raise awareness."
Exadel provides custom software development to Fortune 500 companies, using the most advanced technologies including mobile, cloud, and rich web user interfaces. With Tiggzi, Exadel's new Platform as a Service (PaaS) offering for mobile development, customers can rapidly build mobile apps using HTML5, jQuery Mobile, and PhoneGap technologies.
"We are excited that 5W Public Relations will help guide us as we grow awareness of Tiggzi. A sea change is under way in web technologies, with an explosion of APIs and crowdsourcing of the development of enterprise data and media resources," stated Fima Katz, Exadel CEO.
Exadel, creator of Tiggzi, is a global software application development company providing innovative services, solutions, and technology to its customers. Founded in 1998, Exadel is privately owned with headquarters in the San Francisco Bay Area with sales and support offices in the US and Germany and development centers in Belarus, Russia, and Ukraine.
5W Public Relations (http://www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact client-specific business goals and objectives. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications.
Mon, 7 May 2012
6:14 AM - Ronn Torossian: Nfl Marketing Mock Draft
Just as ranking the top players on the field is no easy gig, ranking the top five players in the 2012 NFL Draft for marketing isn't any easier. There are a lot of variables involved.
Which city will the player end up in - Of course a LA or NY based player can accomplish much more on the marketing front than a player in a market like Phoenix or Seattle. Will the player become a playboy, or will he learn how to dress better - there are many factors which can affect where we would draft a player in a NFL Marketing draft. All of these players will have to deal with be famous millionaires in a short duration of time, and need to analyze every single off-the field decision they make, and keep a solid off-the-field team around them they can trust (Driver, PR Agency, Agent, Financial Consultants, etc.)
Football is a more difficult sport to market athletes in than some others for a variety of reasons - including that their faces are covered, giving them an instant disadvantage vs. certain other sports. Of course, there are also precious few superstar positions for a football player wanting to get endorsement deals - If one's not a quarterback, wide receiver or running back - even harder to get deals.
Being a winner on the football field doesn't mean one is necessarily a winner off the field, and they need to be able to balance the tremendous amount of pressure on anyone in the spotlight - money, fame and women. Having worked with professional athletes and high-profile celebrities, the pressure and demands are nonstop.
If we hosted a marketing Pro Day, we'd have many questions and marketing drills we would run players through - without the benefit of that, here goes our draft:
Andrew Luck, Stanford, QB
There aren't many sure things in this business, but Andrew Luck is as close as it gets. Intelligent, charismatic, personable, humble, athletic and an already proven winner and leader at Stanford, Luck is the total package that brands across the country will want to jump on. From a football, as well as marketing perspective, the expectations for Luck will be incredibly high as he likely replaces the poster child for NFL endorsements, Peyton Manning.
TEAM NIKE signing Luck means a ton - it ensures a solid team will surround him, give him a tremendous national platform in any market and work closely with him on his brand. It's not often that NIKE sports makes mistakes - and that matters.
Robert Griffin III, Baylor, QB
RGIII - the name that put Baylor college football on the map, and on paper is one of the most promising draft prospects in the last decade. Overall, Griffin has the potential to be the biggest marketing draw in pro football. With an established nickname like RGIII, it can transcend to the casual fan and average consumer - a sector that is very hard for athletes to tap into, but has huge upside in regards to major contracts and national endorsements.
He has already been a poster child for college athletes with his stellar academic performance and Heisman Trophy play on the field. If everything is as it appears, Mr. Griffin can help any team win on and off the field. As well-spoken and well-rounded as he is, he's well rounded and can expect many great marketing opportunities. To go from the Baylor to being the face of Adidas - that's no easy task for anyone, let alone a 21-year-old.
Dontari Poe, Memphis, DT
Madison Avenue always loves a great underdog story - surrounded by drugs and crime his whole life, Poe's story is just that. From the New Orleans Saints during their historic Super Bowl run after Hurricane Katrina to the Baltimore Raven's Michael Oher, people want to feel connected to something larger than the game itself. I think Poe has the potential to rally behind the big defensive tackle - pushing him into the national media spotlight. Poe has the potential to be success that can make some serious noise.
Justin Blackmon, Oklahoma State, WR
Another deadly weapon on the offensive side of the ball, Blackmon is an explosively deep threat that has a huge upside both on and off the field. Blackmon, the young 6'1 wide out has the chance to make a big name for himself and achieve on the marketing front.
Trent Richardson, Alabama, RB
In terms of pure marketability, powerful running backs are always an attractive draw. Already accustomed to the national media landscape while playing with Alabama and adding his two BCS National Championships, in addition to his status as a Heisman Trophy finalist into the mix - Richardson presents one lethal combination of experience and success that can make some serious noise on Madison Ave. Oh, being considered the next Emmitt Smith by many industry experts doesn't hurt your stock either.
And at this early juncture, can we lock in on Matt Barkley for the #1 pick in the marketing draft next year?
Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations, 1 of the 25 largest PR firms in the US. Ronn Torossian has overseen the rapid growth and expansion of the PR agency to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400.