At heart I'm a mac fan, but I'm quite disappointed by the latest apple ad campaign.
Apple has released 3 new ads featuring the actors from the i'm a mac and i'm a pc campaign. Lets critique them one by one.
Touche. Ok this one is a bit cute. It runs windows using bootcamp which is a BETA. This isn't a feature until 10.5 or its production ready. This is a common Microsoft mistake and now apple is doing it. Lower standards means less quality.
Out of the box. This ad is wrong. Sure a mac is a bit faster to setup. I agree with that. The comment about software is wrong though. I've setup several macs recently and all have trials of office and iWork. This is the same as a dell with crap on it. Its a hassle for me as I have a license for office so i have to delete the trial then put mine on at work. At home its also a pain since i have iWork 06. If you purchase a power mac its in multiple boxes too. (monitor)
Work vs Home. Now this was a bit funny. It reminded me of my boss. I don't think the masses will get it though.
Like the previous campaign, this one is filled with little discrepencies. I call them lies. I've had trouble defending the ad campaign at work as a result. Its descouraged a coworker from buying a mac. It actually talked him out of it. He's looking at pc gaming rigs now. (widow pc?)